Product:  Wet N Wild H2O Proof Liquid Eyeliner.  If you tend to cry a lot, this eyeliner might be great for you!  (If you’re skilled with eyeliner, you probably won’t love the brush.)

Overall Rating = 3.75 Stars – Very Good

Cost: $3.99 for .17 fl. oz. ($23.47 per fluid ounce)  Price Category: Inexpensive

Sold By: Wet N Wild Beauty; Walgreen’s; Wal-mart; Retailers everywhere.

Container: Plastic bottle with twist-off cap and felt-tip wand, outer carton.

Description: Wet N Wild H2O Proof Liquid Eyeliner is a very long-lasting liquid eyeliner formula.  The attached applicator is a felt-tip brush, just like the kind in the marker-type eyeliners.  You will need an eye makeup remover to completely get this off.

Sensitivity:  Wet N Wild H2O Proof Liquid Eyeliner is a fragrance-free product suitable for those with sensitive eyes or contact lenses.  I have never experienced any sensitivity issues personally and I have never had any complaints from clients or testers.

Company Claims:  “Cue the waterworks! This liner provides lasting definition that won’t let you down. It’s waterproof, smudge-proof, and super long-lasting. Use the precise applicator brush to create everything from subtle fine lines to bold dramatic looks.

• Long-lasting waterproof formula
• Won’t skip, smudge, or streak”

Discussion:  Wet N Wild is a very inexpensive brand that is readily available at most retail outlets.  Their line has expanded and the quality of their products has improved quite a bit in recent years.

I have always been a huge fan of the cat-eye and winged eyeliner looks and liquid eyeliner is the best formula for that.  I’m constantly buying eyeliners in search of the perfect formula.  I’m also on a quest to try and find an inexpensive one that performs well that I can buy in bulk for each client.

What qualities do I look for in a liquid eyeliner?

• Nice deep color saturation
• Ease of application
• No streaking
• Good staying power
• Waterproof or very water resistant
• No flaking
• Small flexible applicator that provides good control

This one meets some of my qualifications, but not all.

Colors:  Wet N Wild H2O Proof Liquid Eyeliner comes in two colors:  879-Black and 880-Dark Brown.  I have not used the Dark Brown.  The Black is a very deep, heavily-pigmented jet black.

Please note:  The packaging has recently changed from a black bottle with a silver applicator to an all-black color scheme and the following colors have been discontinued:  881-Ultra Black; 882-Black Brown; 883-Smoky; and 884-Expresso.  If you see the older colors for sale, check the expiration date as they are old stock, and may not perform as well.  The product I’m reviewing is color 881 which has now been discontinued.

Morning Review:  I always apply liquid eyeliner after primer and shadows and before lashes.  I use liquid eyeliner on the upper eyelids, only, never the lower.  I also do not use liquid eyeliner for tightlining.

The first thing I noticed when I opened the bottle was just how much product was on the brush.  (I’m calling this a brush even though it is technically a felt tip.)  There was way too much product to allow for any kind of control.  I had to wipe quite a bit off on the collar before applying it.  Also, the formula looked very wet and shiny, so I did not think I was going to like it at all as I don’t like eyeliners that dry with a sheen.  The next thing I noticed was how firm the felt tip was.  It is very stiff with no flexibility.  I could not make this eyeliner look good with the attached brush as it made the line too thick.  I then tried it with my own eyeliner brush and was quite impressed at how evenly it went on.  It took a full 90 seconds for it to dry completely.  Once dry, the finish was a beautiful rich matte finish.

Evening Review:  After twelve hours the Wet N Wild H2O Proof Liquid Eyeliner was still on and did not smudge, fade, flake or cause any irritation issues to my dry skin or sensitive eyes.  My tester with oily skin said it lasted about eight hours on her before it started to fade and smudge a little.  The products did not come off with cleanser and I had to use an eye makeup remover intended for waterproof products.

Overall Review:  Wet N Wild H2O Proof Liquid Eyeliner is a very good eyeliner formula with a terrible applicator.  This is not such a bad thing for personal use, but I would not buy this one again, as I need something that comes with a good usable applicator for my clients.  If I need to have a stack of separate eyeliner brushes, that defeats the purpose for me.  If you wear a very thick line on your upper lids you may like the applicator.

Pros:

• Very deep black color
• Waterproof
• Stays on extremely well
• Very Inexpensive
• For sale at most US retailers

Cons:

• The rubber liner on the bottle doesn’t clean off the wand part very well so you get too much extra product on it.
• I have to use a separate brush for application or it gets messy looking.
• It takes a while for it to dry down completely so you have to be careful not to move your eyes too much or it will transfer to your eyelid.
• Need more colors available

Users:  Wet N Wild H2O Proof Liquid Eyeliner is suitable for the following users:

• All users

RATINGS REPORT:

Morning Rating = 4 Stars for formula – 1 Star for brush = 3 Stars;

Evening Rating = 4 Stars;

Average from Other Testers = 4 Stars;

Value Rating = 4 Stars;

Overall Rating = 3.75 Stars = Very Good.

(Please review the About 365 Cosmetic Reviews page for the rating info.)

Ingredients:  Isododecane, Trimethylsiloxysilicate, Trimethylpentanediol/Adipic Acid/Glycerin Crosspolymer , C11-12 Isoparaffin, Polypropylsilsesquioxane, C8-9 Isoparaffin, Trihydroxystearin, Silica Dimethyl Silylate, Phenoxyethanol, Sorbic Acid, Tocopherol, Black 2/CI 77266.

Important:  Please read our full Disclaimer before using this or any product.