Wet N Wild H2O Proof Liquid Eyeliner

Product:  Wet N Wild H2O Proof Liquid Eyeliner.  If you tend to cry a lot, this eyeliner might be great for you!  (If you’re skilled with eyeliner, you probably won’t love the brush.)

Overall Rating = 3+ stars3.75 Stars – Very Good

Cost: $3.99 for .17 fl. oz. ($23.47 per fluid ounce)  Price Category: Inexpensive

Sold By: Wet N Wild Beauty; Walgreen’s; Wal-mart; Retailers everywhere.

Container: Plastic bottle with twist-off cap and felt-tip wand, outer carton.

Description: Wet N Wild H2O Proof Liquid Eyeliner is a very long-lasting liquid eyeliner formula.  The attached applicator is a felt-tip brush, just like the kind in the marker-type eyeliners.  You will need an eye makeup remover to completely get this off.

Sensitivity:  Wet N Wild H2O Proof Liquid Eyeliner is a fragrance-free product suitable for those with sensitive eyes or contact lenses.  I have never experienced any sensitivity issues personally and I have never had any complaints from clients or testers.

Company Claims:  “Cue the waterworks! This liner provides lasting definition that won’t let you down. It’s waterproof, smudge-proof, and super long-lasting. Use the precise applicator brush to create everything from subtle fine lines to bold dramatic looks.

  • Long-lasting waterproof formula
  • Won’t skip, smudge, or streak”

Discussion:  Wet N Wild is a very inexpensive brand that is readily available at most retail outlets.  Their line has expanded and the quality of their products has improved quite a bit in recent years.

I have always been a huge fan of the cat-eye and winged eyeliner looks and liquid eyeliner is the best formula for that.  I’m constantly buying eyeliners in search of the perfect formula.  I’m also on a quest to try and find an inexpensive one that performs well that I can buy in bulk for each client.

What qualities do I look for in a liquid eyeliner?

  • Nice deep color saturation
  • Ease of application
  • No streaking
  • Good staying power
  • Waterproof or very water resistant
  • No flaking
  • Small flexible applicator that provides good control

This one meets some of my qualifications, but not all.

Colors:  Wet N Wild H2O Proof Liquid Eyeliner comes in two colors:  879-Black and 880-Dark Brown.  I have not used the Dark Brown.  The Black is a very deep, heavily-pigmented jet black.

Please note:  The packaging has recently changed from a black bottle with a silver applicator to an all-black color scheme and the following colors have been discontinued:  881-Ultra Black; 882-Black Brown; 883-Smoky; and 884-Expresso.  If you see the older colors for sale, check the expiration date as they are old stock, and may not perform as well.  The product I’m reviewing is color 881 which has now been discontinued.

Morning Review:  I always apply liquid eyeliner after primer and shadows and before lashes.  I use liquid eyeliner on the upper eyelids, only, never the lower.  I also do not use liquid eyeliner for tightlining.

The first thing I noticed when I opened the bottle was just how much product was on the brush.  (I’m calling this a brush even though it is technically a felt tip.)  There was way too much product to allow for any kind of control.  I had to wipe quite a bit off on the collar before applying it.  Also, the formula looked very wet and shiny, so I did not think I was going to like it at all as I don’t like eyeliners that dry with a sheen.  The next thing I noticed was how firm the felt tip was.  It is very stiff with no flexibility.  I could not make this eyeliner look good with the attached brush as it made the line too thick.  I then tried it with my own eyeliner brush and was quite impressed at how evenly it went on.  It took a full 90 seconds for it to dry completely.  Once dry, the finish was a beautiful rich matte finish.

Evening Review:  After twelve hours the Wet N Wild H2O Proof Liquid Eyeliner was still on and did not smudge, fade, flake or cause any irritation issues to my dry skin or sensitive eyes.  My tester with oily skin said it lasted about eight hours on her before it started to fade and smudge a little.  The products did not come off with cleanser and I had to use an eye makeup remover intended for waterproof products.

Overall Review:  Wet N Wild H2O Proof Liquid Eyeliner is a very good eyeliner formula with a terrible applicator.  This is not such a bad thing for personal use, but I would not buy this one again, as I need something that comes with a good usable applicator for my clients.  If I need to have a stack of separate eyeliner brushes, that defeats the purpose for me.  If you wear a very thick line on your upper lids you may like the applicator.

Pros:

  • Very deep black color
  • Waterproof
  • Stays on extremely well
  • Very Inexpensive
  • For sale at most US retailers

Cons:

  • The rubber liner on the bottle doesn’t clean off the wand part very well so you get too much extra product on it.
  • I have to use a separate brush for application or it gets messy looking.
  • It takes a while for it to dry down completely so you have to be careful not to move your eyes too much or it will transfer to your eyelid.
  • Need more colors available

Users:  Wet N Wild H2O Proof Liquid Eyeliner is suitable for the following users:

  • All users

RATINGS REPORT:

Morning Rating = 3 stars4 Stars for formula – 1 Star for brush = 3 Stars;

Evening Rating = 4 stars4 Stars;

Average from Other Testers = 4 stars4 Stars;

Value Rating = 4 stars4 Stars;

Overall Rating = 3+ stars3.75 Stars = Very Good.

(Please review the About 365 Cosmetic Reviews page for the rating info.)

Wet N Wild H2O Proof Liquid Eyeliner Current Bottle

Wet N Wild H2O Proof Liquid Eyeliner Current Bottle

Wet N Wild H2O Proof Liquid Eyeliner Current Package

Wet N Wild H2O Proof Liquid Eyeliner Current Package

Wet N Wild H2O Proof Liquid Eyeliner Former Bottle and Package

Wet N Wild H2O Proof Liquid Eyeliner Former Bottle and Package

Wet N Wild H2O Proof Liquid Eyeliner On Eye

Wet N Wild H2O Proof Liquid Eyeliner On Eye

Ingredients:  Isododecane, Trimethylsiloxysilicate, Trimethylpentanediol/Adipic Acid/Glycerin Crosspolymer , C11-12 Isoparaffin, Polypropylsilsesquioxane, C8-9 Isoparaffin, Trihydroxystearin, Silica Dimethyl Silylate, Phenoxyethanol, Sorbic Acid, Tocopherol, Black 2/CI 77266.

Important:  Please read our full Disclaimer before using this or any product.

Clinique Liquid Facial Soap Mild

Product:  Clinique Liquid Facial Soap Mild.  Will this cleanser leave your skin soft or stripped?  What about the dupe – does it work?

Overall Rating2+ stars2.75 Stars – Just Okay to Good

Cost: $17.00 for 6.7 oz. ($2.54 per fluid ounce)  Price Category:  Mid-range

Sold By:  Clinique; Dillard’s; Sephora; Major Department Stores.  Equate version sold by Wal-mart.

Container:  Clinique Liquid Soap Mild  – Plastic bottle with plastic pump; pump does twist off. Equate MILD Facial Soap – Plastic bottle with plastic pump; pump does twist off.

Description:  Clinique Liquid Facial Soap comes in three formulas: (1) Extra Mild; (2) Mild; and (3) Oily Skin Formula.  As with all products from the Clinique line, this cleanser is fragrance free.

The company states, “The first step in Clinique’s 3-Step Skin Care System. All the benefits of Clinique’s dermatologist-developed Facial Soap in a liquid formula. Cleanses without stripping protective lipids. Preps skin for the exfoliating action of Clarifying Lotion. Convenient pump dispenses just the right amount.”

Clinique Liquid Facial Soap Mild is a cleanser designed to be used with water.  This is a lathering cleanser. It is intended to be used night and day, prior to the application of any other product.

Wal-mart also makes a version of the Clinique product called Equate MILD Facial Soap.  Today, not only are we going to review the Clinique product, but we are also going to compare it to the Equate version.  The results may surprise you.

Morning Review:  Clinique Liquid Facial Soap Mild is clear and it has a very faint scent that is almost nonexistent.  I don’t know how to describe the scent other than a light chemical scent similar to wet paint.  The barely detectable scent does not bother me or make my nose run.  The liquid is about the same thickness as dish detergent.  One pump is more than enough to wash my face and I would say a full pump is way too much.  I wet my face and applied the soap and it immediately began to lather.  It felt nice and gentle on my skin.  It left my face feeling very clean.  It did not make my skin feel itchy or irritated at all.  I only used this on one side of my face for comparison.

My morning review for the Equate MILD Facial Soap on the other side of my face is surprising.  It smells, looks, and feels the same as the Clinique cleanser.  It cleans very well without irritation.

Unfortunately for both products, my skin felt dry after using these cleansers which was disappointing.

Morning Rating = 3 stars4 Stars for how well they clean, 2 Stars for drying my skin = 3 Stars

Evening Review:  After several hours my skin felt very dry and in need of some serious moisture.  Clinique Liquid Facial Soap Mild removes all traces of face makeup and my makeup wipes are clean after using this soap.  You will need to use a separate eye makeup remover with this cleanser.  This would be a good cleanser to use with a sonic cleansing brush.

My evening review for the Equate MILD Facial Soap on the other side of my face is once again exactly the same.  I would have to say that the Equate cleanser performs as well as the Clinique cleanser.

Please Note:  If you have Rosacea, please check with your dermatologist before using the Clinique or Equate cleansers.  It should be fine if your skin is consistent to oily, but you can make your situation worse by experimenting with new products on your own.

Overall Review:  Clinique Liquid Facial Soap Mild is an excellent cleanser in terms of cleansing ability but I cannot give it a high recommendation because any product that is drying to the skin is not beneficial no matter what your skin type is.

A review of the ingredients shows that Sodium Chloride is the third ingredient in both the Clinique Liquid Facial Soap Mild and the Equate MILD Facial Soap.  Sodium Chloride is, quite simply, table salt and salt is not a good thing to put on your face.  If you have dry skin this is going to dry it out even further.  If you have oily skin this soap is going to clean well and your skin will feel good at first, but then your body will produce extra oil to compensate for the fact that you have removed your own natural oils.  I give the Clinique company the highest of marks and ratings for their lack of fragrance and typically their products are very gentle, but for me this product just falls a little short.

This cleanser is suitable for women and men provided it does not have a drying effect on your skin.  Everyone reacts differently to products and perhaps this one will work well for you.  It may perform well for you if you have oily skin.  It is not a product I would buy again unless I had no other fragrance-free options.  If you have severe fragrance allergies, you should not have any negative reaction to this product whatsoever.  My male tester who also has dry skin said this cleanser left his skin feeling very dried out and he needed to put lotion on afterwards.

Regarding comparing the two products, Clinique Liquid Facial Soap Mild and Equate MILD Facial Soap, they are so similar that it is difficult to differentiate between them.  If you read the ingredients lists below you will see just how similar.  Equate simply changed the order of some of the ingredients and added a different form of Vitamin E so that they could not be charged with completely copying a proprietary formula.  If you have normal to oily skin and like the Clinique Liquid Facial Soap Mild you can save money with the Equate MILD Facial Soap and they are so similar I doubt you will notice any difference.

I have not tried the other two versions of this cleanser from Clinique so I cannot comment on the differences.  A review of the ingredients from the Mild to the Extra Mild formulas shows that they are completely different.  The Extra Mild formula is an oil-based, non-lathering lotion type of cleanser so that product would not be comparable to the Mild formula at all.  I would not recommend the Oily skin version of this liquid soap.  The Oily version contains menthol which some people are sensitive to and other drying ingredients that should be avoided.

Equate only makes the Mild version of the Clinique Liquid Facial Soap.  They do not have a copy for the Extra Mild or the Oily Skin formulas.

Clinique Liquid Facial Soap Mild is suitable for the following skin types:  (Not for dry to very dry skin)

  • All ethnicities;
  • All ages;
  • All sexes;
  • Sensitive;
  • Consistent;
  • Oily;
  • Combination (Only if Combination is Consistent plus Oily).

Please see the Help page to accurately determine your skin type.

RATINGS REPORT:

Morning Rating = 3 stars3 Stars;

Evening Rating = 2 stars2 Stars;

Average from Other Testers = 3 stars3 Stars;

Value Rating = 3 stars3 Stars;

Overall Rating = 2+ stars2.75 Stars – Just Okay to Good.  (Please review the About 365 Cosmetic Reviews page for the rating info.)

Clinique Liquid Facial Soap Mild

Clinique Liquid Facial Soap Mild

Equate MILD Facial Soap

Equate MILD Facial Soap

Ingredients (Clinique Liquid Soap Mild): Water, Sodium Laureth Sulfate, Sodium Chloride, Cocamidopropyl Hydroxysultaine, Lauramidopropyl Betaine, Sodium Cocoyl Sarcosinate, Tea-Cocoyl Glutamate, Di-PPG-2 Myreth-10 Adipate, Aloe Barbadensis Leaf Juice, PEG-120 Methyl Glucose Dioleate, Sucrose, Sodium Hyaluronate, Cetyl Triethylmonium Dimethicone PEG-8 Succinate, Tocopheryl Ethyl Succinate Ethyldimonium Ethosulfate, Butylene Glycol, Chamomilla Recutita (Matricaria), Hexylene Glycol, Polyquaternium-7, Laureth-2, Caprylyl Glycol, Sodium Sulfate, Edta, Disodium EDTA, Sodium Benzoate, Phenoxyethanol.

Ingredients (Equate MILD Facial Soap): Water, Sodium Laureth Sulfate, Sodium Chloride, Cocamidopropyl Hydroxysultaine, Lauramidopropyl Betaine, Sodium Cocoyl Sarcosinate, Sodium-Cocoyl Glutamate, Di-PPG-2 Myreth-10 Adipate, Aloe Barbadensis Leaf Juice, PEG-120 Methyl Glucose Dioleate, Sucrose, Sodium Hyaluronate, Cetyl Triethylmonium Dimethicone PEG-8 Succinate, Butylene Glycol, Chamomilla Recutita (Matricaria), Hexylene Glycol, Polyquaternium-7, Laureth-2, Caprylyl Glycol, Tocopheryl Acetate, Sodium Sulfate, Edta, Disodium EDTA, Sodium Benzoate, Phenoxyethanol.

Important:  Please read our full Disclaimer before using this or any product.