Tag: Best

Tarte Clean Slate 360 Creaseless 12-Hour Smoothing Eye Primer

Product:  Tarte Clean Slate 360 Creaseless 12-Hour Smoothing Eye Primer.  Is this the best eye primer to keep your makeup from fading or melting?

Overall Rating = 3+ stars3.5 Stars – Very Good

Cost: $20.00 (.39 fl. oz.) ($51.28 per ounce)  Price Category: Expensive

Sold By: Sephora; Ulta.

Container: Plastic squeeze tube with outer twist-off cap, outer carton.

Most eye primers come in glass tubes with wands like lip gloss.  I don’t buy those because once you touch the wand to skin the product is contaminated and there is a lot of wasted product that you can’t get out of the inflexible glass tube.  I prefer the packaging of this Tarte Clean Slate 360 Creaseless 12-Hour Smoothing Eye Primer.  The flexible plastic tube limits air exposure, contamination and allows you to squeeze out every last drop so there is no waste.

Description:  Tarte Clean Slate 360 Creaseless 12-Hour Smoothing Eye Primer is a fragrance-free primer that is intended to be used under powdered eye shadows.

Tarte is known for their products that are primarily made from Amazonian clay.  Their tagline is “high-performance naturals”.  I first became interested in this brand because they are environmentally and animal friendly.  As an added bonus, most of their products also perform quite well, some better than others.

Sensitivity:  Tarte Clean Slate 360 Creaseless 12-Hour Smoothing Eye Primer is a fragrance-free product and is suitable for sensitive eyes and contact lens wearers.

Tarte Clean Slate 360 Creaseless 12-Hour Smoothing Eye Primer does not make my nose run, eyes water, turn red or burn.  I have never experienced any sensitivities from using this eye primer and I have never had any complaints from the numerous clients I have used this on.

Company Claims:  “This primer acts as a smudge-proof base for shadow while preventing fallout and migration of color. The universal shade glides on easily and powers through the day into the evening for 12 hours of perfect wear.”  and

“360 Degree Creaseless can be used as both a shadow primer and under eye base to smooth areas around the eye giving you a seamless application and all around 360 degree eye solutions.”

“Key Claims and Benefits:

  • Waterproof 12-hour wear
  • Dermatologist tested
  • Enriched with Vitamin E”

Discussion:  Should you bother with an eye shadow primer?  Will it really make in any difference in the way the eye makeup looks or in how long the eye makeup will stay on?  Yes, most definitely.  This is especially important for anyone with oily eyelids where makeup will melt off within an hour.  An eye shadow primer will intensify the color of the shadow, make the application appear smoother, and add longevity to the makeup look.

Eye primers are not thick like eye gel creams, or concealers.  The consistency is closer to a lotion or thick serum.  Most are tinted to match your skin, some have a pearly nacreous luster, and some are shimmery and glittery.  I prefer primers that disappear but leave a texture that acts like a two-sided piece of tape: the primer adheres to eyelids while keeping the eye makeup on top from fading or maneuvering into your eyelid crease.  A good eye primer can replace a concealer over the lid and even out skin tone and texture.

Colors:  Unlike other eye primers, Tarte Clean Slate 360 Creaseless 12-Hour Smoothing Eye Primer only comes in one color.  I have used this on fair-skinned to dark-skinned clients.  It works for all skin tones.

Morning Review:  Tarte Clean Slate 360 Creaseless 12-Hour Smoothing Eye Primer is a white- colored cream that has no color once it is applied onto the eyelid.  Most eye primers are flesh-toned like Caucasian skin.  Since I apply makeup to all races, I prefer a product that is colorless.  The other benefit to a colorless product is that it will not alter the color of the eye shadows that are being applied on top of it.

The primer has no fragrance and simply has a light chemical smell that completely disappears once the product dries.  I don’t experience any adverse effects from the scent.  A drop of about 1/8 teaspoon is enough for both eyes.  This product actually works best if you do not use too much.  I always let the primer set for at least 60 seconds before applying shadows.  Usually I just apply the primer, do my brows, and then go back to the eyes to give the primer a chance to dry.  Once it dries, the skin on my eyelids actually looks a feels smoother.  It dries to a slightly powdery finish, so this is only good under powdered eye shadows.  Don’t try to use this under a cream or gel eye shadow or it will cause streaking.

This is the primer that I used under the MAC Powder Eye Shadows that I recently reviewed.  You can take a look at that review if you want to see the colors I used.

Evening Review:  Many hours later my eye makeup still looks perfect and nothing has faded, melted, flaked, or settled into the crease of my eyes.  Tarte Clean Slate 360 Creaseless 12-Hour Smoothing Eye Primer definitely makes a difference in how long eye makeup will stay on without the need for touch-ups.

Overall Review:  I have tried dozens of eye primers ranging in price from $1 to $78 and this is the one I prefer to use.  This one outperforms all of the other eye primers I have tested.  I have used this on young girls with very oily skin and elderly clients with very dry skin and it has proven effective with all skin types.

Pros:  Tarte Clean Slate 360 Creaseless 12-Hour Smoothing Eye Primer has a lot of good qualities:

  • Professional quality performace
  • Works great with powdered eye shadows
  • No sensitivity issues
  • Works effectively on all skin types from very oily to very dry
  • Packaging system keeps product sanitary and allows full usage of the contents
  • Good for all skin types

Cons:

  • This is not good to use under cream eye shadows.
  • I have a difficult time finding this product in stock and have to order it online.

Tarte Clean Slate 360 Creaseless 12-Hour Smoothing Eye Primer is suitable for the following users:

  • All users

RATINGS REPORT:

Morning Rating = 4 stars4 Stars;

Evening Rating = 4 stars4 Stars;

Average from Other Testers = 4 stars4 Stars;

Value Rating = 2 stars2 Stars;

Overall Rating = 3+ stars3.5 Stars = Very Good.

(Please review the About 365 Cosmetic Reviews page for the rating info.)

Tarte Clean Slate 360 Creaseless 12-Hour Smoothing Eye Primer Package

Eye Shadow With and Without Tarte Clean Slate 360 Creaseless 12-Hour Smoothing Eye Primer

Eye Shadow Without and With Tarte Clean Slate 360 Creaseless 12-Hour Smoothing Eye Primer

Eye Shadow Over Tarte Clean Slate 360 Creaseless 12-Hour Smoothing Eye Primer

Eye Shadow Over Tarte Clean Slate 360 Creaseless 12-Hour Smoothing Eye Primer

Eye Shadow Over Tarte Clean Slate 360 Creaseless 12-Hour Smoothing Eye Primer

Eye Shadow Over Tarte Clean Slate 360 Creaseless 12-Hour Smoothing Eye Primer

Ingredients: Isododecane, Mica, VP/Eicosene Copolymer, Disteardimonium Hectorite, Trimethylsiloxysilicate, Dimethicone, Propylene Carbonate, Cera Alba/Beeswax/ Cire D’abeille, PEG-40 Stearate, Caprylic/Capric Triglyceride, Cetyl Ethylhexanoate, Phenoxyethanol, Boron Nitride, Tocopheryl Acetate, Tocopherol, Tetrahexyldecyl Ascorbate, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77491, CI 77492, CI 77499).
Formulated Without:  Parabens, Sulfates, Synthetic Fragrances, Petrochemicals, Phthalates, GMOs, Triclosan.

Important:  Please read our full Disclaimer before using this or any product.

MAC Powder Eye Shadow

Product:  MAC Powder Eye Shadow.  Do you need the perfect colors for a smoky-eye makeup look?  Today we’ll take a look at M-A-C Black-Tied, Carbon, Gesso and Knight Divine eye shadows.

Overall Rating = 3+ stars3.75 Stars – Very Good to Excellent

Cost: $6.00 by itself (.05 oz.) ($120 per ounce)  Price Category: Mid-range

Cost: $16.00 in package (.04 oz.) ($400 per ounce)  Price Category: Expensive

Sold By: MAC Cosmetics; Dillard’s; Macy’s; Nordstrom; Major Department Stores.

Container: Either a separate metal pan that you place into your own palette or a standard eye shadow in a plastic container with an attached flip-top lid and outer box.

Description:  MAC, also known as M-A-C (which stands for Make-up-Art-Cosmetics) is owned by the cosmetics giant, Estée Lauder.  This is a mid-range to high-end brand that is frequently counterfeited so be sure to purchase your MAC products from a reputable retailer.  MAC was originally developed for makeup professionals and was not intended to be a retail brand, but it is now one of the largest retail makeup brands in the world.

MAC Powder Eye Shadow is a highly-pigmented powdered eye shadow that comes in separate metal pans that you can add to your own case or you can buy the colors separately in a little plastic case.  The case will cost you an extra $10 each.  The eye shadow does not come with an applicator and you will need your own brush.  You do not need a separate eye makeup remover to take this off.

Sensitivity:  MAC Powder Eye Shadow is a fragrance-free product and is suitable for sensitive eyes and contact lens wearers.

MAC Powder Eye Shadow does not make my nose run, eyes water, turn red or burn.  I have never experienced any sensitivities from using this eye shadow and I have never had any complaints from the hundreds of clients I have used this on.

Company Claims:  “Highly pigmented powder. Applies evenly, blends well. Can be used wet or dry. Available in a wide variety of textures and finishes.”

“Key Claims and Benefits:

  • Dermatologist tested
  • Ophthalmologist tested
  • Non-acnegenic
  • Safe for contact lens wearers
  • Can be used wet or dry”

Discussion:  I have been using MAC Powder Eye Shadow for most of my career, which spans decades.  Because of all of the available options with these shadows, you are only limited by your own imagination and creativity.

Colors:  MAC Powder Eye Shadow comes in every color of the rainbow.  There are too many colors to count, so I decided to simply feature four that I typically use for smoky-eye looks.  Today I am discussing four colors from the Grey + Black color spectrum.  These colors are:

  • Black Tied (Velvet)
  • Carbon (Matte)
  • Gesso (Matte)
  • Knight Divine (Veluxe Pearl)

Finishes:  Not only do MAC Powder Eye Shadows come in every conceivable color, but they also come in a variety of finishes from a dull non-reflective Matte2 to a super-shiny frost they call Lustre.  Here is the array of finishes:

  • F: Frost. An iridescent shine that adds a highlight to any color.
  • L: Lustre. Smoothly pearlized and intensely frosted with a deluxe ultrafine conditioned finish.
  • M: Matte. High-color payoff with a no-shine matte finish.
  • M2: Matte2. An intense, opaque-matte finish with exceptionally rich color payoff.
  • S: Satin. Pure color in a satin-style finish with a soft, subtle, nonfrost, light-refractive sheen.
  • VLX: Veluxe. A superfine, pigment rich and very luxe finish that is silky, smooth and matte.
  • VP: Veluxe Pearl. Vibrantly toned, velvety soft, shimmering metallic finish overlaid with high-shine pearl.
  • V: Velvet. A soft-look finish with high-color intensity and a plush, velvety look and feel. Some Velvet finish colors also contain metallic shimmers that are slightly less shiny than the Frost finish.

Morning Review:  Today I’m going to apply the MAC Powder Eye Shadows over a primer.  When you use a primer the colors will be a little more intense and will have more staying power.  If you do not use primer, the colors will not be as vibrant or deep and the finish will be a little more sheer.

To prevent contamination I never touch my fingers to my eye shadows and only use a freshly-sterilized brush or disposable foam applicator.  If you want an intense concentration of color, you can wet your brush with sterile eye drops first.  Any wet areas should be applied last.

For the daytime look, I applied Gesso on the inner corner, just under the eye and on the brow bone underneath the eyebrow as a highlighter. I put Knight Divine on the upper eyelid up to the crease line, and added a little Carbon at the outer corner and under the lower lashes.  I then finished the rest of the eye makeup using several other products (gel eyeliner, mascara, lashes, brow products, etc.)  For a slightly more dramatic evening look I added Black Tied on the upper eyelid, a little more Carbon in the crease, and a heavier cat-eye liner.

Evening Review:  After many hours the MAC Powder Eye Shadows have not faded, creased, or flaked and still look good without the need for any touch ups.

Overall Review:

Pros:  MAC Powder Eye Shadow is a staple for many professional makeup artists like myself.  We use these eye shadows because they perform well and there are so many options available.  Yes, they cost more than some brands, but they aren’t expensive if you have your own container to put them in.  A little goes a long way and they last a long time.

Cons:  It is too bad that this is one of the most counterfeited products in the marketplace.  A lot of people sell fake products, so if you bought this from an auction site or reseller and did not like it, chances are you did not get the real thing.

MAC Powder Eye Shadow is suitable for the following users:

  • All users

RATINGS REPORT:

Morning Rating = 4 stars4 Stars;

Evening Rating = 4 stars4 Stars;

Average from Other Testers = 4 stars4 Stars;

Value Rating = 3 stars3 Stars;

Overall Rating = 3+ stars3.75 Stars = Very Good to Excellent.

(Please review the About 365 Cosmetic Reviews page for the rating info.)

MAC Powder Eye Shadow Black Tied

MAC Powder Eye Shadow Black Tied

MAC Powder Eye Shadow Carbon

MAC Powder Eye Shadow Carbon

MAC Powder Eye Shadow Knight Divine

MAC Powder Eye Shadow Knight Divine

MAC Powder Eye Shadow Gesso

MAC Powder Eye Shadow Gesso

MAC Powder Eye Shadow Black Tied Package

MAC Powder Eye Shadow Black Tied Package

MAC Powder Eye Shadow Black Tied Box

MAC Powder Eye Shadow Black Tied Box

MAC Powder Eye Shadow Daytime Look

MAC Powder Eye Shadow Evening Look

MAC Powder Eye Shadow Evening Look

Ingredients:  Talc, Zinc Stearate, Octyldodecyl Stearoyl Stearate, Isostearyl Neopentanoate, Tocopheryl Acetate, Caprylyl Glycol, Hexylene Glycol, Phenoxyethanol, Silica, Mica.

May Contain:  The following compounds are coloring agents and may be present, depending on the particular shade of eyeshadow you have chosen: titanium dioxide (Cl 77891), iron oxides (Cl 77491, Cl 77492, Cl 77499), bismuth oxychloride (Cl 77163), blue 1 lake (Cl 42090), carmine (Cl 75470), chromium hydroxide green (Cl 77289), chromium oxide greens (Cl 77288), ferric ferrocyanide (Cl 77510), manganese violet (Cl 77742), red 40 lake (Cl 16035), ultramarines (Cl 77007), yellow 5 lake (Cl 19140).

 Important:  Please read our full Disclaimer before using this or any product.

How To Choose The Best Mascara For Your Eyelashes

How To Choose The Best Mascara For Your Eyelashes – Mascara is one of those cosmetics that is the most confusing for most wearers.  Why?  Because there are so many different kinds, types and variables.  The below photograph shows just some of the mascaras I currently own.  As a professional makeup artist, I keep many different kinds on hand for different uses with clients.

Mascara 101 Best Formula Help Guide

What makes a good mascara?

  • Ease of application
  • A formula that provides length and/or volume (depending upon your needs)
  • No clumps
  • No flakes
  • No smudging
  • No running
  • No irritation

That doesn’t seem like too much to expect, right?  Why can’t they all do that?

Before you begin shopping for mascara, you need to know exactly what type of eyelashes you have.

Eyelash Characteristics:

  • Length – Are your lashes short, medium or long?
  • Thickness – Are your lashes thin or thick?
  • Density – Do you have sparse lashes or a lot of lashes?
  • Straight or Curly – Do your lashes have natural curl to them or do they stick straight out?
  • Suppleness – Do your lashes tend to get dry, brittle or break?
  • Delicate – Do a lot of them fall out when you rub your eyes?

Examine Your Hair:

If you are having trouble answering the above questions, typically your eyelashes will mimic your hair.  If the hair on your head is curly and thick, you probably have thicker lashes.  If your hair is fine and thin, your eyelashes are probably on the thinner side, too.  Regarding the length of your eyelashes, this trait does not correspond to any particular quality of your hair.  If your hair is very dry, chances are your eyelashes are, too and you may experience dryness or brittleness in your lashes.

Additional Concerns and Questions:

  • Do you wear contacts? (Stay away from mascaras with fibers.)
  • Do you have allergies and other sensitivities?  (Read the ingredients and make sure they are fragrance free.)
  • Do your eyes tend to water a lot?
  • Do you have oily skin? (Yes, your skin type will affect what type of mascara will work best for you.)
  • Are your eyes so deep set that your eyelashes touch your upper eyelids? (If so, a smudge-free formula is very important.)

Once you have answered all of the above questions, then you can begin to determine what type of mascara will perform the best for you.

Mascaras come in the following types of formulas:

  • Water based – These mascaras will run if you cry or your eyes water. These have a light density.  They are easily removed with any normal facial cleanser and do not require a separate eye makeup remover.  They are the gentlest to your lashes.  If you have a lot of chemical sensitivities, these formulas may be the best for you.
  • Natural – These are water-based mascaras that are made from minerals, beeswax and other naturally-occurring ingredients.  This type will always be free of fragrance and other irritants.  These are the best mascaras for anyone with allergies, sensitive eyes and those who wear contacts.
  • Water resistant – These mascaras, although water based, also contain ingredients that prevent the mascara from running if your eyes tear. These have a medium density. Some of them are easily removed with regular facial cleanser and some require an eye makeup remover.  These are good for deep set eyes and are good for people with dry, brittle lashes.
  • Waterproof – These mascaras are oil based, will not run when exposed to tears or water, but many are not smudge proof. These will have a medium or thick density depending upon the formula.  These must be removed with a dedicated eye makeup remover.  These stay on the longest and the best, but because they are oil based, they may actually smudge worse on users with very oily eyelids.  Think about this… What do you use to remove waterproof makeup?  Oil-based cleansers.  If your eyelids are extremely oily, your body is producing its own remover.  Those with oily skin will have to experiment the most to find a brand that works for them.  Waterproof mascaras can also have a drying effect on the eyelashes over time so they may not be good for those with brittle lashes.

Mascaras also have different objectives:

  • Some are designed to enhance a natural look.
  • Some will volumize or add thickness to sparse or thin lashes.
  • Some will add length.
  • Some have wands that claim to curl the lashes (They don’t work very well.)
  • Some have added fibers (These are not good for contact lens wearers.)

Mascaras have different types of applicators (wands):

  • Wands with straight brushes (These make it difficult to get into the corners.)
  • Wands with tapered brushes (These work the best.)
  • Wands with curved brushes (Most of them are too big.)
  • Wands with plastic bristles (These work okay if they are small.)
  • Wands with tiny combs (These are good for separating upper lashes but don’t work very well on lower lashes.)
  • Wands that vibrate (These are a silly gimmick.)
  • Wands that rotate (These can be very dangerous.)
  • Wands with adjustable brushes (These usually break after a few uses.)
  • Wands that are tiny just for the lower lashes (Some of these are very good.)

Most of the applicator brushes that come with mascaras are too large.  The smaller the brush, the greater the level of control.  Also, many of the brands with curved wands are way too large and the curve is wrong for the average-sized eye.  Mascaras with battery-operated rotating or vibrating wands are a marketing gimmick and I’d prefer to wiggle my own wand.  Also, there have been reports of people getting their eyelashes caught in the rotating ones and pulling them out.  Ouch!

Everyone just wants long, full, dramatic eyelashes.  So which formula do you need?

  • If you have enough lashes but they are short, look for a lengthening mascara.
  • If your lashes are a good length but you don’t have enough of them, look for a volumizing mascara. A separate eyelash primer will also add to the thickness.
  • If you have so few eyelashes that you can barely find them, look for a fiber-filled mascara. Using a separate eyelash primer will also greatly enhance your lashes.
  • If you are blessed with long, thick eyelashes, a simple water-based formula or even a clear gel mascara will add definition. (If this is you, please know that the rest of the world is envious.)

Tips and Tricks for Successful Mascara Application:

  • Always begin with clean lashes.  If you apply today’s mascara on top of yesterday’s leftovers, you are starting out with an invitation to clumping and flaking.
  • Always scrape some of the mascara back into the tube before applying. When you first pull the wand out of the tube there will be too much product on the wand.
  • If you need more product on the wand, don’t pump the wand in and out as this will infuse air into the tube, which will cause the mascara to dry out faster.  Instead, twirl the wand while fully inserted to get more mascara on the wand.
  • If your mascara came with a separate outer cap, replace the cap while the wand is out of the tube and it will last longer.  (Don’t throw away those outer caps the first time you place the wand into the tube.)  Air is the enemy of a tube of mascara.
  • Begin by coating the top of your upper eyelashes first with your mascara or primer. Let the first coat work from the top down.
  • Always move the wand in a wiggling side-to-side fashion from the lash roots to the tips rather than one sweeping motion.
  • Twirling the wand while applying to the upper lashes will help to keep the lashes separated.
  • If you are using a mascara primer, make sure to wait 30-60 seconds for it to dry, then apply your mascara on top of the primer. This will keep it from looking diluted or gray as opposed to black.
  • Use a separate clean mascara wand to separate your lashes in between coats. If you try to use the applicator brush that is already coated in mascara, you’ll end up with way too much product on them which leads to very clumpy lashes.
  • Mascara needs to thoroughly dry in between coats to avoid clumping and flaking. When applying multiple coats of mascara, avoid putting several coats on one eye at a time. Instead, switch from one eye to the next before applying a second coat in order to let your lashes dry between coats.
  • Don’t apply more than 2 coats.  More than that will lead to clumping and flaking.
  • Don’t ever share your mascara or you are inviting an eye infection.
  • Don’t add water to your mascara if it is too thick. (If you add water to a waterproof mascara, it will just bead up, not blend and that tube will need to be trashed.)
  • If it gets too thick, it is time for a new tube.

I will be adding a list of the best brands for each type of formula.

I hope you found How To Choose The Best Mascara For Your Eyelashes helpful.  Mascara is an important tool for adding accent and drama to your eyes.  Perhaps determining the best type of mascara for you will be a little less confusing now.  Please let us know your favorite mascaras and why.  We’d love to hear from you!

L’Oreal Infallible Eye Shadow Crayon

Product:  L’Oreal Infallible Eye Shadow Crayon.  Do you have trouble getting your eye shadow to stay on?  If so, this will definitely help.

Overall Rating = 4 stars4 Stars – Excellent

Cost: $7.99 (.10 oz.) Price Category: Inexpensive

Sold By: L’Oreal Paris USA.

Container: Plastic tube outer housing, separate plastic cap, blister package or wrap.

Description:  L’Oreal Infallible Eye Shadow Crayon is a gel eye shadow in a crayon or stick form.  This is not an automatic twist-up crayon.  You will need to have a separate sharpener for this one.

L’Oreal Infallible Eye Shadow Crayon is fragrance-free and is suitable for sensitive eyes and contact lens wearers.

The company claims, “Highly pigmented vibrant color.  2 in 1 Shadow and Liner.  Smooth Glide formula that lasts up to 24 H.  This ultra-intense smudge-proof eye crayon lasts from dawn until dusk and beyond, up to a full 24 hours. The smooth, creamy, long-wearing formula delivers easy-to-wear colour for any occasion.  It’s now easy to create endless runway-inspired, colorful eye looks with just one product.  Blend multiple colors together or use them individually for a monochromatic look.”

Discussion:  I love a dramatic smoky-eye look.  As a professional makeup artist, sometimes you have hours to perfect a look and sometimes you only have a few minutes.  When I need to create a smoky eye quickly, this is one crayon that helps me get the job done in a flash.  I use this under powdered eye shadows to make them last, make the colors pop, and for cut creases. L’Oreal Infallible Eye Shadow Crayon can be used both as a thick eyeliner and an eye shadow base.

These crayons used to come in a full line of matte colors as well as the shimmery ones.  Unfortunately, the matte colors have been discontinued and now only the eight shimmers remain.  (Why is it that every time I find something I like it gets discontinued?)  I have attached a photo of the eight colors that are still available.

Morning Review:  Today I’m using the L’Oreal Infallible Eye Shadow Crayon in color number 704 (Midnight Charcoal).  I don’t use a primer under this unless the client has very oily skin.  This glides on easily and does not tug on the delicate eye skin.  I applied this on the upper eyelid up to the crease line.  I like to apply this eye shadow with a medium brush rather than directly from the crayon.  I also drew a v-shape line at the outer corner and extended it slightly under the lower lashes.  You can smudge this for about 30 seconds until it sets.  I applied a charcoal shadow on top of the crayon cream.  I then finished the rest of the eye makeup using several other products (mascara, eyeliner, eyebrows, lashes, etc.)

Evening Review:  After eight hours, the eye shadow looks the same as when I applied it this morning without the need for any touch ups.  L’Oreal Infallible Eye Shadow Crayon really makes the eye shadow stay put without fading or melting away.

Because L’Oreal Infallible Eye Shadow Crayon stays on so well, you will need to use an eye makeup remover to get it all off.  This will not rinse off with just ordinary facial cleanser.

Overall Review:  This is one product that performs just as the company claims it does.  They got it right this time.

When I use L’Oreal Infallible Eye Shadow Crayon my nose does not run, and my eyes do not water, turn red or burn.  I have never experienced any sensitivities from using these crayons and I have never had any complaints from the numerous clients I have used these on.

Pros:  This is an excellent product that serves numerous purposes.  L’Oreal Infallible Eye Shadow Crayon is easy to use for a makeup novice and performs well for pros like myself.

Cons:  I wish it still came in the matte colors and I would prefer an automatic crayon that does not need to be sharpened.  Also, I wish I could find this in more stores without having to order it online.

L’Oreal Infallible Eye Shadow Crayon is suitable for the following users:

  • All users
  • Users with extremely oily skin may need to use an oil-blocking primer first.

RATINGS REPORT:

Morning Rating = 4 stars4 Stars;

Evening Rating = 4 stars4 Stars;

Average from Other Testers = 4 stars4 Stars;

Value Rating = 4 stars4 Stars;

Overall Rating = 4 stars4 Stars = Excellent.

(Please review the About 365 Cosmetic Reviews page for the rating info.)

L’Oreal Infallible Eye Shadow Crayon Midnight Charcoal 704L’Oreal Infallible Eye Shadow Crayon Midnight Charcoal 704 TipL’Oreal Infallible Eye Shadow Crayon ColorsL’Oreal Infallible Eye Shadow Crayon With Additional Makeup

Ingredients:  ISODODECANE CYCLOPENTASILOXANE PEG/PPG-19/19 DIMETHICONE SYNTHETIC WAX HYDROGENATED POLYDICYCLOPENTADIENE NYLON-12 C20-40 ALCOHOLS PERFLUORONONYL DIMETHICONE POLYETHYLENE TEREPHTHALATE SILICA POLYGLYCERYL-4 DIISOSTEARATE/POLYHYDROXYSTEARATE/SEBACATE CALCIUM SODIUM BOROSILICATE POLYETHYLENE DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE POLYURETHANE-11 TIN OXIDE [+/- MAY CONTAIN / PEUT CONTENIR MICA CI 77891 / TITANIUM DIOXIDE CI 77491, CI 77492, CI 77499 / IRON OXIDES CI 77007 / ULTRAMARINES CI 77510 / FERRIC FERROCYANIDE CI 42090 / BLUE 1 LAKE CI 77288 / CHROMIUM OXIDE GREENS CI 75470 / CARMINE CI 77000 / ALUMINUM POWDER].

Important:  Please read our full Disclaimer before using this or any product.

Kiss Looks So Natural Lashes False Eyelashes

Product:  Kiss Looks So Natural Lashes False Eyelashes.  Do you want to feel glamorous or flirty?  These will help.

Overall Rating = 4 stars4 Stars – Excellent

Cost: $2.96 for one pair  Price Category: Inexpensive

Sold By: KissUSA; Walgreen’s; Wal-mart.

Container: Plastic storage tray with outer carton

Description:  Kiss Looks So Natural Lashes false eyelashes are also commonly called fake lashes or artificial lashes.  These are a strip-style false eyelash.  What sets them apart from some other brands is that they are made from human hair for a more natural look and the tips of the lashes are thinner which simulates natural eyelashes.  The hairs actually taper from being thicker at the strip base to thinner at the end, just as real eyelashes do.

The company claims, “Revolutionary Tapered End Technology delivers real-like lashes that blend seamlessly with your own lashes. 97% of women who wore these lashes felt the difference—you’ll forget you’re wearing them!”

False eyelashes come in different types:

  • Individual lashes that are glued on one at a time on top of or under your own lashes
  • Small clusters of lashes that are glued on to the skin above the natural lashes
  • Strip eyelashes that are glued on to the skin above the natural lashes

False eyelashes are made from different materials:

  • Synthetic-hair lashes
  • Synthetic other materials
  • Natural human-hair lashes
  • Natural animal-hair lashes
  • Natural feathers

False eyelashes come in many different styles:

  • Graduated with the outer ends being longer than the inner ends (winged)
  • All one length
  • Spiky with spaces in between
  • Criss-crossed pattern
  • With black strips
  • With clear strips

False eyelashes can be natural or very dramatic looking depending upon how thick and/or long they are.  The choice is yours whether you want to simply enhance a natural look or go for full-on glamazon drama.

Over the course of my career I have applied thousands of pairs of false eyelashes (sometimes 20 or more pairs per day).  For brides or more natural looks, I prefer human-hair lashes.  For a completely natural look I like Kiss “Sultry”.  For a more defined look I like Kiss “Shy” or “Vamp”.  For slightly more drama I like Kiss”Poise”, “Pretty” or “Flirty”.

For models or rock stars I prefer synthetic lashes because these are the most dramatic.  (I don’t use animal-hair lashes because I think animal hairs should stay on the animals they belong to.)

Warnings:

  • If you have never worn false eyelashes before, please be advised that some lash adhesives contain latex. If you have a latex allergy, make sure you buy only latex-free glue.  (You can message me and I’ll recommend some good brands for you.)
  • If you are sensitive to dyes, buy the white or clear adhesive and not the black. I use the white because of my hypersensitivity.

Daily Review:  After I completed my eye makeup, this was the final touch.  I peeled the Kiss Looks So Natural Lashes “Flirty” eyelashes off of the tray, applied Andrea white glue, placed them onto my eyelids, blended them into my own lashes with Ardell Lash Magic and violâ, instant glamour!

Helpful Tips and How-to Apply False Eyelashes:

  • If you are a first-time user, synthetic lashes are stiffer than natural human-hair lashes and they will be easier for you to practice with, but they won’t look as natural. A cheap, thick, dramatic synthetic pair is the best thing to practice with until you get the hang of it.
  • Sterilize your hands before beginning the eyelash application.
  • Remove the eyelash from the tray from the outer corner moving inward.
  • Measure the eyelash to see if it is too long and needs to be trimmed.
  • If it needs to be trimmed, trim from the outer edge, not the inner edge.
  • Bend the eyelash to match the curvature of your eye.
  • Apply glue with a sterile toothpick, not from the tube.
  • If you apply glue from the tube, you will get too much glue on the eyelash.
  • Use as little glue as possible.
  • Let the glue dry for about 15-30 seconds before applying. (depends upon brand and thickness)
  • Don’t blow on the lash to dry it; your breath contains bacteria.
  • Apply the lash from the inner corner where your lashes begin to the outer corner.
  • After application gently press the lash onto the skin to secure the adhesion.
  • Don’t use regular mascara on your false eyelashes.
  • If you use waterproof mascara on your false lashes they will only be good for one use.
  • Blend your lashes into your own with a dry spoolie or a mascara made for false lashes. (I like Ardell Lash Magic.)
  • Store them on the tray and in the package that they came in for re-use.
  • Carefully remove the old adhesive before applying new adhesive.

Overall Review:  Kiss Looks So Natural Lashes false eyelashes are as good as other brands costing considerably more.  I have purchased hundreds of pairs of these and have never been disappointed.

If you have never tried false eyelashes and don’t wear a lot of makeup, begin with a natural look such as the Kiss “Sultry” and don’t get frustrated.  It takes a few tries to get the routine down.  I can now apply them start to finish in about a minute each.

Kiss Looks So Natural Lashes false eyelashes are suitable for the following users:

  • All users (Please pay attention to the Warnings above for some users.)

RATINGS REPORT:

Daily Rating = 4 stars4 Stars;

Average from Other Testers = 4 stars4 Stars;

Value Rating = 4 stars4 Stars;

Overall Rating = 4 stars4 Stars = Excellent.

(Please review the About 365 Cosmetic Reviews page for the rating info.)

Kiss Looks So Natural Lashes False Eyelashes Sultry

Kiss Looks So Natural Sultry

Kiss Looks So Natural Lashes False Eyelashes Shy

Kiss Looks So Natural Shy

Kiss Looks So Natural Lashes False Eyelashes Vamp

Kiss Looks So Natural Vamp

Kiss Looks So Natural Lashes False Eyelashes Flirty

Kiss Looks So Natural Flirty

Kiss Looks So Natural Lashes False Eyelashes Flirty

Kiss Looks So Natural Lashes False Eyelashes Flirty with Makeup

Ingredients: Human hair.

Important:  Please read our full Disclaimer before using this or any product.

IT Cosmetics No-Tug Waterproof Gel Eyeliner

Product:  IT Cosmetics No-Tug Waterproof Gel Eyeliner.  Does IT perform as well as IT is advertised?

Overall Rating = 2+ stars4.25 Stars for Effectiveness – 2 Stars for Issues = 2.25 Stars – Just Okay

Cost: $22 for .17 oz. ($129.41 per ounce)  Price Category: Expensive

Sold By:  IT Cosmetics; QVC; Ulta.

Container: Plastic automatic twist-up pencil, removable cap, sharpener, outer carton.

Description:  IT Cosmetics No-Tug Waterproof Gel Eyeliner is a waterproof gel eyeliner in a pencil form as opposed to a little pot.  This eyeliner requires an eye makeup remover to effectively take all of it off.

IT Cosmetics No-Tug Waterproof Gel Eyeliner is a fragrance-free product suitable for those with sensitive eyes or contact lenses.

Warning:  You have probably seen or heard of this brand from QVC, a TV shopping network, or from the Guthey-Renker infomercial.  A word of advice… if you do decide to give this brand a try, I recommend purchasing from QVC or Ulta.  If you fall for the infomercial like I did, you’ll be in for a rude awakening.  IT Cosmetics advertises a $39.95 (5-piece) or $49.95 (7-piece) offer, but when the shipment arrives, your credit card has been billed $119.00.  Nowhere are you informed that buying the initial offer also signs you up for an automatic shipment program and other membership charges you did not agree to.  Then you have to go through the hassle of refuting charges, you’re out shipping fees, etc.  Okay, you have been warned.

Claims:  The company states, “IT’s eye opening! Waterproof automatic pencil infused with skin loving hydrolyzed silk, collagen, peptides and anti-oxidants.”

Discussion:  Eyeliners come in the following formulas and they each have their pros, cons, and various uses:

  • Dry cake that you add water to
  • Wax-based wooden pencil that you sharpen
  • Wax-based automatic pencil that you twist up
  • Water-based liquid eyeliner
  • Waterproof liquid eyeliner
  • Cream in a pan or a pot
  • Gel in a pot
  • Gel in an automatic pencil that you twist up (IT Cosmetics No-Tug Waterproof Gel Eyeliner )

I immediately became a fan of gels when they were introduced over a decade ago.  A gel goes on like a cream, but then after one to two minutes, it dries and sets making it very long lasting.  At least that is true for dry to consistent skin.  Users with very oily skin may not have such great results.  Sadly, oily skin is not a friend to most types of eye makeup.

Please Note:  I will be posting an in-depth discussion of the various types of eyeliners and how to select the right type for your needs on the Help page.  Please stay tuned for that post.  If you want to know when updates are posted, please tell us in the  Comments section below.

Morning Review:  This is a difficult product for me to review.  Read on and you’ll understand why.  The first time I used IT Cosmetics No-Tug Waterproof Gel Eyeliner it went on like a dream.  I found the formula to be smooth, the color a nice deep black, and once it dried it seemed to be budge proof.  Before it dries, you can smudge it if you choose for a smoky look, or you can leave the line intact for a sharper look.

Had I only used it once and then written a review, my review would have given it 4 or even 5 stars.  Thankfully, I used this many times (or attempted to), before offering this review.  Otherwise, I would definitely be going back to revise my rating.

Evening Review:  After several hours IT Cosmetics No-Tug Waterproof Gel Eyeliner did not smudge, fade, flake or cause any irritation issues.  I used an eye makeup remover designed for waterproof makeup and it came off easily.  Sounds great, right?

So, what are the problems with IT Cosmetics No-Tug Waterproof Gel Eyeliner?

  • Even though I kept the product tightly capped and even stored it in the original box, after only two weeks it began to dry out and went from a smooth application to dry and tugging on my eyelids.
  • After one month the eyeliner was so dried out that it was unusable.
  • In order to get rid of the dry exterior, the pencil needs to be sharpened after every couple of uses, which wastes a lot of product (that is when you can actually get it to sharpen).
  • The built-in sharpener (in the end) that comes with the eyeliner causes product loss and breakage. As if that isn’t bad enough, the IT Cosmetics website offers conflicting advice to other users who have complained about this same issue.  (I posted actual text from their website below.)

Overall Review:  IT Cosmetics No-Tug Waterproof Gel Eyeliner is great at first and then quickly turns into a dried-out unusable product.  If you use eyeliner every day and are okay with buying a new one every month, then this may be a very  good eyeliner for you.  If you are an occasional user, this will be a waste for you.

It is a shame that this eyeliner did not last longer as it has some beneficial ingredients for the skin and at first it was an impressive product.  With some tweaking of the formula to keep it from drying out so quickly this could be one of the best gel eyeliners in a stick form.

Helpful Tips & Tricks:

  • Always “set” your pencil, cream, or gel eyeliner with an eyeshadow in the same color as the eyeliner.
  • For a glossy extra-dramatic look, apply gel eyeliner, eyeshadow, then liquid eyeliner.
  • Always apply liquid eyeliner after your eyeshadow or the eyeshadow will get on the eyeliner and make it dull.

Users:  IT Cosmetics No-Tug Waterproof Gel Eyeliner is suitable for the following users:

  • All users (provided you don’t mind buying the product frequently)

RATINGS REPORT:

Morning Rating = 2 stars4 Stars for effectiveness – 2 Stars for drying out so quickly = 2 Stars;

Evening Rating = 2 stars4 Stars for effectiveness – 2 Stars for drying out so quickly = 2 Stars;

Average from Other Testers = 3 stars3 Stars (They only used it once.);

Value Rating = 2 stars2 Stars;

Overall Rating = 2+ stars2.25 Stars = Just Okay.

(Please review the About 365 Cosmetic Reviews page for the rating info.)

IT Cosmetics No-Tug Waterproof Gel Eyeliner

IT Cosmetics No-Tug Waterproof Gel Eyeliner Pencil

IT Cosmetics No-Tug Waterproof Gel Eyeliner Sharpener

IT Cosmetics No-Tug Waterproof Gel Eyeliner Built-in Sharpener

IT Cosmetics No-Tug Waterproof Gel Eyeliner Sharpener Issue 1IT Cosmetics No-Tug Waterproof Gel Eyeliner Sharpener Issue 2

Ingredients: BLACK: TRIMETHYLSILOXYSILICATE, ISOHEXADECANE, ISODODECANE, POLYETHYLENE, SYNTHETIC WAX, SILICA, CERESIN, POLYISOBUTENE, METHICONE, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, IRON OXIDE (CI 77499).

Important:  Please read our full Disclaimer before using this or any product.

L’Oreal Paris Voluminous Million Lashes Mascara

Product:  L’Oreal Paris Voluminous Million Lashes Mascara.  Does anyone really like this?  If so, please tell me why.

Overall Rating = 1+ stars1.8 Stars – Terrible to Just Okay

Cost: $7.97 for .26 oz. ($26.57 per fluid ounce)  Price Category: Inexpensive

Sold By: L’Oreal Paris; Walgreen’s; Wal-mart; Retailers everywhere.

Container: Gold Plastic tube with twist-off large-sized plastic nub wand, blister package.

Description:  L’Oreal Paris Voluminous Million Lashes Mascara is a readily-available waterproof mascara.  This mascara requires an eye makeup remover to effectively take it off.  (See our other reviews for recommendations.)  This mascara is intended to build volume and add thickness to eyelashes. This is a fiber-free formula.

For detailed information on mascara formulas and finding the best one for you, please see Mascara 101 on the Help page.

L’Oreal Paris Voluminous Million Lashes Mascara is primarily a volumizing and thickening mascara although I find it also adds a little length to my lashes.  This would be good for anyone who has thin or sparse eyelashes if only it worked better.  The Blackest Black color (635) option is a deep glossy black that will help to accentuate and add definition to your eyes.

The company claims, “Smooth and even application. Lash by lash definition. Natural volume.”  (I’m sorry, but I have to disagree with these claims.)

What makes a good mascara?

  • Ease of application
  • A formula that provides length and volume
  • No clumps
  • No flakes
  • No smudging
  • No running
  • No irritation

That doesn’t seem like too much to ask, right?  In this case, apparently it is.  I’m surprised this one passed Research and Development at L’Oreal Paris and even made it to the market place.  I can’t imagine anyone buying it more than once.

Morning Review:  L’Oreal Paris Voluminous Million Lashes Mascara is a very wet mascara and I prefer a dryer-feeling formula.  In my experience (which is considerable), the wetter the formula, the greater the tendency to clump.  This mascara has an unpleasant scent, but it is not so bad as to make my nose run or eyes water.  The applicator is a huge fat rubbery plastic wand which is also way too large for my taste.  I have also found the smaller the wand, the greater the precision and control.

The rubber collar at the top does a pretty good job of removing some of the mascara, but there is still a big glob on the tip and I have to scrape some of it back into the tube prior to application.  The first coat of mascara does add a little length, but it also makes my eyelashes stick together and I had to really work with a clean spoolie brush to separate my lashes.  The second coat made them even spikier and spidery.  L’Oreal Paris Voluminous Million Lashes Mascara also takes a long time to dry.  In short, yuck!

Please see Mascara 101 on my Help page for application tips.

Morning Rating = 1 star1 Star

Evening Review:  After several hours L’Oreal Paris Voluminous Million Lashes Mascara stayed on and did not flake off.  It also did not smudge or cause any irritation issues.  My makeup looked awful all day though and I was very happy when it was time to take it off.  I used an eye makeup remover designed for waterproof makeup and it came off easily.

Overall Review:  L’Oreal Paris Voluminous Million Lashes Mascara is a terrible mascara unless you like the Tammy Faye Bakker spider-lash look.  (If you’re young, you don’t know who that is, and have no idea what I’m talking about.)  If you do like that look, you are going to fall in love with this product.

As a professional makeup artist, when I do someone’s makeup I need products that can deliver beautiful results.  My clients expect full dramatic lashes.  I would NEVER use this on a client unless I was going for a specific type of terrible look for a character.

L’Oreal Paris Voluminous Million Lashes Mascara is suitable for the following users:

  • No one (unless you like spiky, spidery-looking eyelashes).

Please see Mascara 101 on the Help page to determine your eyelash type and find the best formulas for you.

RATINGS REPORT:

Morning Rating = 1 star1 Star;

Evening Rating = 1 star1 Star;

Average from Other Testers = 1+ stars1.5 Stars;

Value Rating = 4 stars4 Stars;

Overall Rating = 1+ stars1.8 Stars, Terrible to Just Okay.

(Please review the About 365 Cosmetic Reviews page for the rating info.)

L’Oreal Paris Voluminous Million Lashes Mascara TubeL’Oreal Paris Voluminous Million Lashes Mascara Wand

Ingredients:  ISODODECANE • CERA ALBA / BEESWAX • CERA CARNAUBA / CARNAUBA WAX • DISTEARDIMONIUM HECTORITE • AQUA / WATER • ALLYL STEARATE/VA COPOLYMER • ORYZA SATIVA CERA / RICE BRAN WAX • PARAFFIN • ALCOHOL DENAT. • POLYVINYL LAURATE • VP/EICOSENE COPOLYMER • PROPYLENE CARBONATE • TALC • SYNTHETIC BEESWAX • ETHYLENEDIAMINE/STEARYL DIMER DILINOLEATE COPOLYMER • PEG-30 GLYCERYL STEARATE • PROPYLPARABEN • METHYLPARABEN • CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA • MAY CONTAIN [+/- CI 77499 / IRON OXIDES • CI 77891 / TITANIUM DIOXIDE] • FIL D45787/2.

Important:  Please read our full Disclaimer before using this or any product.

L’Oreal Paris Voluminous Original Mascara

Product:  L’Oreal Paris Voluminous Original Mascara.  Will this drugstore brand flake, smudge, or perform beautifully?

Overall Rating = 4 stars4 Stars – Excellent

Cost: $5.84 for .26 oz. ($22.46 per fluid ounce)  Price Category: Inexpensive

Sold By: L’Oreal Paris; Walgreen’s; Wal-mart; Retailers everywhere.

Container:  Plastic tube with twist-off medium-sized tapered-brush wand, blister package

Description:  L’Oreal Paris Voluminous Original Mascara is a readily-available water resistant, not waterproof, mascara.  This fragrance-free mascara is sold by most retailers and can be removed with a regular facial cleanser.  This mascara is good for most users.  It is fiber free and is suitable for those with contact lenses or sensitive eyes.  L’Oreal also makes a good Voluminous primer that can be used with this mascara.  I would recommend the primer if you have very thin or sparse lashes.  L’Oreal used to make this in a Full Definition version which performed even better with no clumps at all.  I have no idea why they discontinued the superior product.

For detailed information on mascara formulas and finding the best one for you, please see Mascara 101 in the Help menu.

L’Oreal Paris Voluminous Original Mascara is primarily a volumizing and thickening mascara although I find it also adds a little length to my lashes.  This is good for anyone who has thin or sparse eyelashes.  The Carbon Black color option is a deep jet black that will help to accentuate and add definition to your eyes.

The company claims, “Separates and builds lashes. 5x fuller lashes. Bold volume.”

Morning Review:  Due to my allergies and sensitivities I have a difficult time with mascaras.  Most of them make my eyes burn and turn bright red, which is not pretty.  I find it shocking that a lot of mascaras contain fragrance.  This one does not and I can tolerate it well.  I also use this on my clients with allergies and sensitivities with no ill effects.

The wand has nylon brush bristles, not plastic nubs.  It is medium sized.  I would prefer that it be a tad smaller, but this one is not bad.  It does have a slight taper at the end.  The rubber collar at the top does a pretty good job of removing some of the mascara, but there is still too much for my taste and I have to scrape some of it back into the tube prior to application.  It goes on well without too much clumping.  I use two coats.  It makes my lashes look much thicker, but not spiky.  The Carbon Black is my favorite color as it is the deepest of the black colors in this formula.  This does not have any fibers or give you that “false eyelash” look, but it does a very good job for a fiber-free mascara.

Please see my Help page for mascara application tips.

Morning Rating = 4 stars4 Stars

Evening Review:  After several hours the mascara stayed on and did not flake off.  It also did not smudge or cause any irritation issues.  For me, this is a huge victory.  I used an eye makeup remover and all of it was easily removed.

Overall Review:  L’Oreal Paris Voluminous Original Mascara is a very good mascara.  It goes on well and performs well over time.  It is not perfect, but for the price, it is an excellent value.  Since I buy so much of it for use on clients and replace it frequently, this is a good choice for me.  I have used this on clients with long, short, thin, thick and sparse lashes and it has performed beautifully in every situation.

L’Oreal Paris Voluminous Original Mascara is suitable for the following users:

  • All ethnicities;
  • All ages;
  • All sexes;
  • Thin lashes;
  • Sparse lashes;
  • Dry lashes;
  • Brittle lashes;
  • Contact wearers;
  • Sensitive eyes;
  • Deep set or hooded eyes.

Please see the Help page to determine your eyelash type.

RATINGS REPORT:

Morning Rating = 4 stars4 Stars;

Evening Rating = 4 stars4 Stars;

Average from Other Testers = 4 stars4 Stars;

Value Rating  = 4 stars4 Stars;

Overall Rating = 4 stars4 Stars, Excellent.

(Please review the About 365 Cosmetic Reviews page for the rating info.)

L’Oreal Paris Voluminous Original Mascara 1L’Oreal Paris Voluminous Original Mascara 2L’Oreal Paris Voluminous Original Mascara 3

Ingredients:  AQUA / WATER / EAU, PARAFFIN, CYCLOPENTASILOXANE, CERA ALBA / BEESWAX / CIRE D’ABEILLE, STEARIC ACID, TRIETHANOLAMINE ACACIA / ACACIA SENEGAL GUM, CARNAUBA / CARNAUBA WAX / CIRE DE CARNAUBA, PALMITIC ACID, DIMETHICONOL, HYDROXYETHYLCELLULOSE, PANTHENOL, IMIDAZOLIDINYL UREA, SODIUM POLYMETHACRYLATE, METHYLPARABEN, PEG/PPG-17/18 DIMETHICONE, 2-OLEAMIDO-1,3-OCTADECANEDIOL, PROPYLPARABEN, SIMETHICONE, BHT, POLYQUATERNIUM-10

[+/- MAY CONTAIN: CI 77492, CI 77499, CI 77491 / IRON OXIDES, CI 77007 / ULTRAMARINES, CI 77891 / TITANIUM DIOXIDE, CI 77266 / BLACK 2, MICA, CI 75470 / CARMINE, CI 77510 / FERRIC FERROCYANIDE, CI 77288 / CHROMIUM OXIDE GREENS, CI 77289 / CHROMIUM HYDROXIDE GREEN].

Formulated Without:  Artificial Fragrance.

Alpha Skin Care Clarifying Toner

Product:  Alpha Skin Care Clarifying Toner (formerly Alpha Hydrox Toner Astringent).  Will this glycolic acid infused toner help your pores to disappear?

Overall Rating = 3+ stars3.5 Stars – Very Good

Cost: $8.52 for 6 oz. ($1.42 per fluid ounce)  Price Category: Inexpensive

Sold By: NeotericCosmetics; Wal-mart

Container: Plastic bottle with nice flip cap, outer carton.

Discussion:  Before I get into the product review, this product is a toner, which contains SD alcohol.  There is so much controversy surrounding this ingredient in cosmetics.  I have researched this ingredient extensively.  SD alcohol is Specially Denatured Ethanol.  Ethanol is, quite simply, the alcohol that you drink.  SD alcohol has denatonium benzoate added to it to make it bitter so that no one will be tempted to drink the cosmetic products.  Alcohol can be drying to people with very dry skin and it can be irritating to someone with hypersensitive skin.  On the flip side, SD alcohol can actually aid in the absorption of other ingredients to the skin and just because it is in a product, is not a bad thing.  The alcohol can act as an effective delivery agent.  I say try it and listen to your body.  If your skin doesn’t like something, it will probably tell you.  (Just don’t try a new product before a big event.)

Alpha Skin Care Clarifying Toner is an astringent intended to be used once or twice a day, after cleansing, and prior to the application of any other products.  Always apply your products following cleansing in the order from the most watery consistency to the thickest consistency.  If you have never used an alpha hydroxy acid product before, you may want to start with every other day and eventually build up to twice a day.  Alpha hydroxy acids can cause irritation to sensitive or delicate skin.  Also, this product contains a small amount of menthol.  If you are sensitive to menthol, this is not the best product for you.

Description:  Alpha Skin Care Clarifying Toner was formerly known as Alpha Hydrox Toner Astringent.  Nothing has changed except the bottle and the name.  This product is intended for consistent, oily, or consistent/oily combination skin.  As you will see if you continue reading, I use this product on my dry sensitive skin, but I use it a different way.  This is not intended for use around the eye area.  Please don’t get this in or near your eyes as it will burn terribly.

Alpha Skin Care Clarifying Toner contains alpha hydroxy acid in the form of a glycolic acid derived from fruit.  This is a fragrance-free product.  This is also PH balanced.  Alpha hydroxy acids aid the skin with exfoliation and cell turnover.  This is a chemical exfoliant, as opposed to a physical exfoliant such as a scrub or microdermabrasion.  This toner is intended to be used following cleansing and leave it on.  Due to my skin being dry, I rinse it off.

Company Claims:

“Gently removes excess oil, remaining make-up and residue leaving skin feeling fresh, clean and clear.
– Refines and tightens pores
– Balances natural oils
– Improves texture”.

Morning Review:  Alpha Skin Care Clarifying Toner is a thin blue liquid as thin as water.  To me it has a strong alcohol scent.  My male tester described the scent as a combination of alcohol and plastic.  The scent is due to the ingredients, is not offensive, and dissipates quickly.  The toner feels refreshing and cooling to the skin.  The alcohol in it does make my eyes water for a few seconds until it evaporates.

I have very dry skin.  Even though this product is intended for consistent to oily skin, I use this.  I really like how well it cleans and I find that it is not too drying to my skin provided I rinse it off.  Alpha Skin Care Clarifying Toner leaves my face feeling very clean.  It does not make my skin feel itchy or irritated.  As this toner contains beneficial glycolic acid, please do not rinse it off unless you need to.  Because my pores are so small after using this, makeup goes on beautifully.

I do have a complaint about this product and that is the fact that it is blue.  I wish manufacturers would completely stop the practice of adding artificial color to skin care products.  I’m taking off one star due to the blue dye.

Please Note:  If you have Rosacea, please check with your dermatologist before using this or any AHA product.

Please Also Note:  Alpha hydroxy acids can make your skin more susceptible to burning when you are exposed to the sun.  Please wear a sunscreen with a high SPF on top of this product to avoid burning.

Evening Review:  Provided I rinse this off, my skin does not get dry or tight and stays hydrated and smooth all day.  If I don’t rinse it off, this toner is a little too drying for my skin.  Alpha Skin Care Clarifying Toner effectively removes all traces of makeup after cleansing and I do not need to use any wipes if I use this toner.  Once again, please don’t use this near your eyes.  You will need a separate eye makeup remover.

Overall Review:  Alpha Skin Care Clarifying Toner is an excellent toner in terms of removing all traces of makeup and closing the pores.  I don’t get the added benefit of the glycolic acid because I have to rinse it off.  I have to take a point off though because I also don’t want artificial dyes or colorants on my skin if they don’t need to be there.  I also prefer alcohol-free toners for my dry skin, but sadly, the alcohol-free products don’t clean nearly as well.  Also, it is controversial for a toner to contain menthol when so many people are sensitive it.  Even with my hypersensitive skin I am not sensitive to menthol and I find the cooling effect to be refreshing.  Only you can determine if this will work for you.

Alpha Skin Care Clarifying Toner is suitable for women and men with all skin types provided it does not have a drying effect on your skin and you aren’t sensitive to menthol.  My male tester who has dry skin said this toner did not make his skin feel dry at all like most toners do.  He thought his face felt very clean, soft, and hydrated after using this toner.

Alpha Skin Care Clarifying Toner is suitable for the following skin types:

  • All ethnicities;
  • All ages;
  • All sexes;
  • Oily;
  • Dry (only if you rinse it off);
  • Sensitive (not if sensitive to menthol);
  • Consistent.

Please see the Help page to determine your skin type.

RATINGS REPORT:

Morning Rating = 3 stars4 Stars for Effectiveness – 1 Star for Blue Dye = 3 Stars;

Evening Rating = 4 stars4 Stars;

Average from Other Testers = 3 stars3 Stars (also due to blue dye);

Value Rating  = 4 stars4 Stars;

Overall Rating = 3+ stars3.5 Stars, Very Good.

Would Buy Again?  Yes (I have been using this for many years.)

(Please review the About 365 Cosmetic Reviews page for the rating info.)

Alpha Hydrox Toner Astringent Former Product

Alpha Hydrox Toner Astringent Former Product

Alpha Skin Care Clarifying Toner Current Product Front

Alpha Skin Care Clarifying Toner Current Product Front

Alpha Skin Care Clarifying Toner Current Product Back

Alpha Skin Care Clarifying Toner Current Product Back

Ingredients: Water, SD Alcohol 40, Witch Hazel Distillate, Propylene Glycol, Glycolic Acid, Chamomile Extract, Panthenol, Menthol, Ammonium Hydroxide, Imidazolidinyl Urea, FD&C Blue #1.

Formulated Without:  Artificial Fragrance, Parabens.

Clinique Dramatically Different Moisturizing Lotion

Product:  Clinique Dramatically Different Moisturizing Lotion.  Will this moisturizer leave your skin soft or slick?  Is the dupe, Equate Beauty Strikingly Unique, a steal or a waste?

Overall Rating (Clinique) =  2+ stars2.25 Stars – Just Okay
Overall Rating (Equate Beauty) = 2+ stars2.75 Stars – Just Okay to Good

Cost (Clinique): $26.00 for 4.2 oz. ($6.19 per fluid ounce)  Price Category:  Mid-range
Cost (Equate Beauty): $6.84 for 4.2 oz. ($1.63 per fluid ounce)  Price Category:  Dirt Cheap

Sold By (Clinique):  Clinique; Dillard’s; Sephora; Major Department Stores
Sold By (Equate Beauty):  Wal-mart

Containers:  Clinique Dramatically Different Moisturizing Lotion – Plastic bottle with pump or twist-off cap (your choice), outer carton.  Equate Beauty Strikingly Unique Moisturizing Lotion – Plastic bottle with pump, outer carton.

Description:  Clinique Dramatically Different Moisturizing Lotion is intended for skin types (1) and (2) for those of you that are Clinique customers.  For those who have no idea what that means, Skin Type 1 is Very Dry to Dry; and Skin Type 2 is Dry Combination.   Clinique makes a gel formula of this product for skin types (3) (Oily Combination) and (4) (Oily).  As with all products from the Clinique line, this moisturizer is fragrance free.  However, it is not free of some pore-clogging and disturbing ingredients such as mineral oil, petrolatum and artificial color.  The same can be said for the Equate Beauty Strikingly Unique Moisturizing Lotion.

Clinique states, “Dermatologist-developed formula combines all-day hydration with skin-strengthening ingredients to help skin look younger, longer. Helps strengthen skin’s own moisture barrier by 54%, so more moisture stays in.”

Clinique Dramatically Different Moisturizing Lotion is a moisturizer intended to be used night and day, after cleansing, toning, and the application of any other lighter products such as serums.  Always apply your products following cleansing in the order from the most watery consistency to the thickest consistency.

Wal-mart also makes a version of the Clinique Dramatically Different Moisturizing Lotion called Equate Beauty Strikingly Unique Moisturizing Lotion.  Today, not only are we going to review the Clinique product, but we are also going to compare it to the Equate Beauty version.  These two products are, once again, very similar.  Wal-mart Equate Beauty only has the lotion version of this product.  They do not have the gel version or any other duplicates or copies.

I must admit, in my youth I rarely used any type of moisturizer.  As I have aged, it is something I seem to need more and more.  I have never been able to find a good one that does not irritate my hypersensitive skin or make my nose run like a proverbial faucet.  I first tried this one decades ago before I knew a great deal about cosmetic ingredients.  Back in those days, ingredients were not even disclosed to consumers.  I began using Clinique strictly because it was fragrance free and markets itself as having stringent research and gentle ingredients.  I decided to re-visit this line when I began this blog because I assumed the Clinique products would have changed and improved over the years with all of the advancements and research into the anti-aging benefits of cutting-edge botanicals and other skin-care ingredients.  I am disappointed to say that this Clinque formula is an old and tired one that should be retired.

Morning Review:  Clinique Dramatically Different Moisturizing Lotion is an okay looking and smelling lotion except for the yellow dye.  It has an ever-so-faint-citrus scent that is pleasant.  The lotion feels silky to my fingertips and when I first applied it, my skin felt velvety.  I’m used to my moisturizers being completed absorbed into my skin within a few minutes.  I waited for this lotion to be absorbed, but it never did.  And when I say never, I do mean never.  It just sat on top of my skin and every time I touched my skin it just felt sticky and greasy.  Makeup does not apply well on top of this product at all.  I used this on a separate day from the Equate Beauty dupe.

My morning review for the Equate Beauty Strikingly Unique Moisturizing Lotion is also disappointing.  The Equate Beauty moisturizer smells, looks, feels, and performs the same.  This stuff just sits on top of my skin and feels heavy.

Please Note:  Neither Clinique Dramatically Different Moisturizing Lotion nor Equate Beauty Strikingly Unique Moisturizing Lotion contain any SPF or sunscreen ingredients.  If you use this as a daytime moisturizer, you will also need a separate sunscreen.  Since I only like to use one moisturizer with an SPF in the daytime, this is not the best for me.  I would advise you only use this at night if you don’t want to wear two products.

Please Note:  If you have Rosacea or any form of acne, please check with your dermatologist before using this.   Mineral oil and petrolatum may clog your pores and make your condition worse.

Morning Rating (Clinique) = 2 stars2 Stars;
Morning Rating (Equate Beauty) =2 stars 2 Stars;

Evening Review:  After several hours my skin felt the same as when I initially applied the Clinique Dramatically Different Moisturizing Lotion, greasy.  I have to say that I was happy to wash it off and have my face feel clean again.

My evening review for the Equate Beauty Strikingly Unique Moisturizing Lotion is, once again, so similar that it is difficult to distinguish between the two products, neither of which impressed me in the least.  In my opinion the Equate Beauty moisturizer is indeed comparable to the Clinique moisturizer for a lot less money.  If you are a die-hard Clinique customer and you like this product, the Equate Beauty copy may delight you.

Overall Review:  Clinique Dramatically Different Moisturizing Lotion is not much better than any other lotion with mineral oil and petrolatum.   It does have some nice soothing cucumber and skin-plumping sodium hyaluronate, but those don’t make up for the other outdated ingredients.  If you have really dry skin this will make it feel softer and it will impart hydration as long as you don’t mind the heavy feel of the oil and petrolatum on your skin.  Personally, I don’t want those ingredients on my face.  This is definitely not an appropriate product for anyone with oily skin.  My male tester with dry skin also said this moisturizer made his face feel greasy and he did not care for it.  It is fine as a hand or body lotion, but way too expensive for that purpose.

Comparing the two products, Clinique Dramatically Different Moisturizing Lotion and Equate Beauty Strikingly Unique Moisturizing Lotion, are much more strikingly similar than dramatically different. (pun intended)  If you read the ingredients lists below you will see just how similar.  This is one of the most similar dupes I have seen in terms of ingredients, as well as performance.

I have not tried the gel version of this product from Clinique so I cannot comment on the difference.

Clinique Dramatically Different Moisturizing Lotion and Equate Beauty Strikingly Unique Moisturizing Lotion are suitable for the following skin types:  (Not for oily or combination)

  • All ethnicities;
  • All ages;
  • All sexes;
  • Dry;
  • Sensitive;
  • Consistent.

Please see the Help page to determine your skin type.

RATINGS REPORT:

Morning Rating (Clinique) = 2 stars2 Stars;
Morning Rating (Equate Beauty) =2 stars 2 Stars;

Evening Rating (Clinique) = 2 stars2 Stars;
Evening Rating (Equate Beauty) =2 stars 2 Stars;

Average from Other Testers = 2 stars2 Stars;

Value Rating (Clinique) = 3 stars3 Stars;
Value Rating (Equate Beauty) = 5 stars5 Stars;

Overall Rating (Clinique) = 2+ stars2.25 Stars – Just Okay.
Overall Rating (Equate Beauty)  = 2+ stars2.75 Stars – Just Okay to Good.
(Please review the About 365 Cosmetic Reviews page for the rating info.)

Clinique Dramatically Different Moisturizing Lotion

Clinique Dramatically Different Moisturizing Lotion

Equate Beauty Strikingly Unique Moisturizing Lotion

Equate Beauty Strikingly Unique Moisturizing Lotion

Ingredients (Clinique Dramatically Different Moisturizing Lotion): Water, Mineral Oil, Glycerin, Petrolatum, Stearic Acid, Glyceryl Stearate, Sesamum Indicum (Sesame) Oil, Urea, Lanolin Alcohol, Triethanolamine, Hordeum Vulgare (Barley) Extract, Cucumis Sativus (Cucumber) Fruit Extract, Helianthus Annuus (Sunflower) Seedcake, Propylene Glycol Dicaprate, Sodium Hyaluronate, Butylene Glycol, Pentylene Glycol, Trisodium EDTA, Phenoxyethanol, Yellow 6, Yellow 5, Red 33.

Ingredients (Equate Beauty Strikingly Unique Moisturizing Lotion): Water, Mineral Oil, Glycerin, Petrolatum, Stearic Acid, Glyceryl Stearate, Sesamum Indicum (Sesame) Seed Oil, Lanolin Alcohol, Saccaride Isomerate, Hordeum Vulgare (Barley) Extract, Cucumis Sativus (Cucumber) Fruit Extract, Helianthus Annuus (Sunflower) Seedcake, Propylene Glycol Dicaprate, Sodium Hyaluronate, Butylene Glycol, Carbomer, Tetrasodium EDTA, Sodium Hydroxide, Phenoxyethanol, Ethylhexylglycerin, Yellow 6 (CI 15985), Yellow 5 (CI 19140), Red 33 (CI 17200).

Important:  Please read our full Disclaimer before using this or any product.