IT Cosmetics Bye Bye Undereye Concealer

Product:  IT Cosmetics Bye Bye Undereye Concealer.  Have imperfections you need to cover?  Dark circles disappear with this heavy-duty full-coverage concealer.

Overall Rating = 3+ stars3.75 Stars – Very Good to Excellent.

Cost: $24.00 (.28 oz.) ($85.71 per ounce)  Price Category: Mid-range

Sold By:  IT Cosmetics; QVC; Ulta.

Container:  Plastic squeeze tube, twist-off cap, outer carton.

Description:  Bye Bye Undereye Concealer is an opaque, heavy waterproof concealer.  IT Cosmetics, of TV infomercial fame, is now part of the L’Oreal family.  L’Oreal acquired IT Cosmetics last year for 1.2 billion dollars.  (I guess they intend to sell a lot of concealer.)

Formula:  Bye Bye Undereye Concealer is a thick work-horse type of concealer.  If you like light and airy products, this is not the concealer for you.  If you need to conceal scars, blemishes, dark circles or tattoos, this dense cream might just do the trick.  The formula feels a little tacky so you will want to set this with powder if you are not applying foundation over it.  This does not contain light-diffusing agents.  If you prefer that look, IT also makes this concealer with a pearlescent quality from the addition of Mica, called  Bye Bye Undereye Illumination Anti-Aging Concealer.  I like the Illumination one for fair-skinned brides.

Sensitivity:  Bye Bye Undereye Concealer is fragrance free and is suitable for those with sensitive eyes, skin, or those who wear contacts.

Company Claims:

 “IT’s your 8 hours of sleep in a tube!™ Full Coverage Anti-Aging Waterproof Concealer”
“Why You’ll Love IT™…Developed with plastic surgeons, this best-selling, award-winning, cult-favorite waterproof concealer delivers highly pigmented, long-lasting coverage that won’t crease or crack. Infused with high-performance pigments and anti-aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid and antioxidants, the game-changing formula improves the appearance of wrinkles and effectively conceals the look of skin imperfections including dark circles, bags, redness, hyperpigmentation, broken capillaries, age spots and discoloration. Finally, a multitasking, full-coverage concealer that makes your skin look younger!”

Discussion:  As a makeup artist there is probably no more important item in my kit than concealer.  My clients expect me to make them look better and everyone (except that one Swedish girl) has some sort of issues to conceal.  I have put makeup on thousands of faces and I’ve only seen one that had flawless skin.  I have tried hundreds of concealers, and while I don’t use this one every day, Bye Bye Undereye Concealer is the one I reach for when I need some serious coverage.

Colors:  Bye Bye Undereye Concealer comes in four colors:  Light, Medium, Tan and Deep.  The Deep is probably not dark enough for truly dark-skinned African Americans.  I use the Light on very fair-skinned clients or for brightening.  If necessary, you can mix two colors.  I included some color swatches and a color shade chart below.

Morning Review:  After cleansing, toning and moisturizing and/or priming, apply Bye Bye Undereye Concealer prior to the application of foundation.  A little goes a long way so start with a small drop of product.  If you need more, apply another layer.  It is better to build this up in thin layers than to start with one thick layer.  I apply this with a small concealer brush.  IT Cosmetics make a nice dual-ended brush that works well.  For a beauty bargain, ELF also makes a good inexpensive concealer brush.  A light dusting of a high definition micronized powder will keep this in place until you take it off.

Evening Review:  After many hours, Bye Bye Undereye Concealer does not budge.  It stays on without fading, creasing, or flaking.  As this product is waterproof, you will need a makeup remover to get it off completely.

Overall Review:  IT Cosmetics Bye Bye Undereye Concealer works very well and covers most imperfections.  It is highly pigmented and very buildable for additional coverage.


  • Thick cream covers well
  • Squeeze tube keeps product sanitary
  • Takes very little product to cover imperfections
  • Waterproof
  • Fragrance-free formula
  • Skin-friendly ingredients


  • Slightly tacky finish must be set with powder
  • Some users may have difficulty finding the right shade.
  • This will not reduce the look of undereye bags as the manufacturer claims.
  • I have not seen any evidence that use of this will make you look younger over time. (Darn!)

Suitability:  IT Cosmetics Bye Bye Undereye Concealer is suitable for the following users:

  • All users.  (This is a very good product for men to use as well as women.  I use this on male models, actors and performers.)
  • I have also used this on severely wrinkled and aged skin with good results.


Morning Rating = 4 stars4 Stars;

Evening Rating = 4 stars4 Stars;

Average from Other Testers = 4 stars4 Stars;

Value Rating = 3 stars3 Stars;

Overall Rating = 3+ stars3.75 Stars = Very Good to Excellent.

Would Buy Again?  Yes.

(Please review the About 365 Cosmetic Reviews page for the rating info.)

IT Cosmetics Bye Bye Undereye ConcealerIT Cosmetics Bye Bye Undereye Concealer BoxIT Cosmetics Bye Bye Undereye Concealer TipIT Cosmetics Bye Bye Undereye Concealer Color SwatchesIT Cosmetics Bye Bye Undereye Concealer Color Chart

Before IT Cosmetics Bye Bye Undereye Concealer

Before IT Cosmetics Bye Bye Undereye Concealer

After IT Cosmetics Bye Bye Undereye Concealer

After IT Cosmetics Bye Bye Undereye Concealer

Ingredients:  Caprylic/Capric Triglyceride, Bis-Diglyceryl Polyacyladipate-2, VP/Hexadecene Copolymer, Cetyl Alcohol, Silica Dimethyl Silylate, Ozokerite, Phenoxyethanol, Aqua/Water/Eau, Ascorbyl Palmitate, Tocopherol, Tocopheryl Acetate, Magnesium Ascorbyl Phosphate, Cholesteryl Nonanoate, Cholesteryl Oleyl Carbonate, Cholesteryl Chloride, Chrysin, Glycerin, Hydrolyzed Collagen, N-Hydroxysuccinimide, Niacinamide, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Retinyl Palmitate, Sodium Hyaluronate, Steareth-20. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77492, CI 77491, CI 77499).

Important:  Please read our full Disclaimer before using this or any product.