Tag: IT

How To Apply Skin Care Cosmetics In The Correct Order And Why It Matters

How To Apply Skin Care Cosmetics In The Correct Order And Why It Matters:

I previously discussed a lot of skin care products and that brought forth questions, mostly about not WHAT to use, but HOW to use them.  One of the questions I am most frequently asked involves the order in which products should be applied.  This seems to be universally confusing to most users.  People seem to wonder about how to apply skin care cosmetics in the correct order and why it matters.  The sequence in which you apply skin care products actually does make a difference and there is a right way and wrong way.

Too Many Products, Too Many Choices:

There are so many products to choose from nowadays, it is no wonder that how to use them all correctly is mind boggling for most.  After all, there used to just be cleanser, toner, day cream and night cream.  Then came eye cream, serum, moisturizer with sunscreen, moisturizer without sunscreen, sunscreen by itself, face primer, eye primer, lip primer, facial oil, micellar water, facial essence and the list just keeps growing.  (As I’ve been typing this, ten new things have probably been invented!)

Develop An Order:

To achieve the maximum benefit from your products, develop an order to your routine and it will be easy to follow.  What follows is a simple breakdown on how to properly coordinate your skin care products.  After all, why spend the money and go to the trouble to use them if you are not going to get the optimum benefit from the products, right?

Do You Need All of This Stuff?

Now, I’m not telling you that you need to use all of these products every day.  I don’t.  But, you can take a look at the list and you can see where your products fall in line with other products.

Skin Care Cosmetics Application Tips and Tricks:

  • Always begin with clean skin. Nothing is going to work well unless you are starting with a clean, fresh surface.
  • Exfoliate regularly. The products cannot penetrate through a layer of dead skin cells.  There is no point in putting skin care products on if they can’t be absorbed well.
  • Begin with the products that are the thinnest like water and then progress to the next thickest, and so on. Why?  Because if you start with a thick product, the thin one won’t be able to penetrate through it, won’t do any good, and you are basically wasting it.
  • Give each product a chance to be absorbed before you move on to the next product. (Depending upon the product this may be 20 seconds or two minutes.)
How To Apply Skin Care Cosmetics In The Correct Order And Why It Matters Cleanse First

Always Begin By Thoroughly Cleansing First

Thinner or Thicker?

Can’t figure out which ones feel thinner or thicker?  Here is a simple trick—Apply a dab of each product along your forearm, then turn your arm sideways and see which ones run or drip down first.  Make a note of that and apply them in that order.  If they all feel the same or don’t drip, then apply them according to how quickly and easily absorbed they are.  Rub  them in one at a time and count how long it takes for them to be absorbed.  Begin with the one that is absorbed the fastest and then progress to the next.  (You can also put them on a plate if you don’t want to put them on your arm, but that won’t tell you anything about the absorption rate.)

How To Apply Skin Care Cosmetics In The Correct Order And Why It Matters Begin With The Thinnest Products

Begin With The Thinnest Products And Work Up To The Thickest Products

How To Apply Skin Care Cosmetics In The Correct Order And Why It Matters Cream Thin Or Thick

Does The Cream Feel Thin Or Thick? How Long Does It Take To Be Absorbed?

Your order may be slightly different than what is listed below because your products may differ in viscosity from what I am using.  The order below is a general guideline, only.

Skin Care Products Application Order:

Daytime:

  • Oil Cleanser
  • Foam Cleanser
  • Micellar Water
  • Toner
  • Facial Essence (Like a watered-down moisturizer-good for dry skin)
  • Serum
  • Acne Spot Treatment
  • Eye Cream (If your eye cream is heavy, put it on after moisturizer or facial oil.)
  • Moisturizer
  • Facial Oil
  • Sunscreen
  • Primer
  • Lip Protection
  • Makeup (A future post will discuss the proper order for makeup.)

Nighttime:

  • Eye Makeup Remover
  • Oil Cleanser
  • Foam Cleanser
  • Exfoliation or Facial scrub
  • Treatment Mask
  • Micellar Water
  • Toner
  • Facial Essence
  • Serum
  • Acne Spot Treatment
  • Eye Cream (If your eye cream is heavy, put it on after moisturizer or facial oil.)
  • Moisturizer
  • Facial Oil
  • Night Cream
  • Lip Protection
How To Apply Skin Care Cosmetics In The Correct Order And Why It Matters Give The Products Time

Give The Products Time To Be Absorbed Before Applying The Next One

Still Confused?  We Can Help.

Still confused?  Don’t know how to how to apply skin care cosmetics in the correct order and why it matters?  Message me with what you are using and I can quickly sort through the products to put them in order for you.

Coming… The Best Order for Applying Makeup:

I’m going to write another post that will demonstrate the best order to apply your makeup products.

Sign Up:

Want to be notified when the makeup application order posts?  Let us know in the Comments section below and we’ll send it to you.

Thanks!

Physicians Formula Organic Wear Work It Marathonista Tinted Moisturizer

Product:  Physicians Formula Organic Wear Work It Marathonista Tinted Moisturizer.  This is a good product for some users with oily skin, but it is definitely NOT what it claims to be.

Overall Rating = 2+ stars2.5 Stars – Just Okay to Good – As it is marketed, otherwise much better.  (See explanation below)

Cost: $14.95 (1.2 fl. oz.) ($9.37 per fluid ounce)  Price Category: Mid-range

Sold By:  Physicians Formula; Ulta; Walmart; Retailers everywhere.

Container:  Plastic squeeze tube, twist-off cap, outer carton.

Description:  Physicians Formula Organic Wear Work It Marathonista Tinted Moisturizer is a water-resistant opaque foundation with a Sun Protection Factor of 40.

Formula:  Physicians Formula Organic Wear Work It Marathonista Tinted Moisturizer is a medium-weight cream foundation.  The formula provides medium-coverage opacity and dries to a powdery finish.  This is NOT a tinted moisturizer.  It is also NOT hydrating.  It is just the opposite; it is wonderful for oil absorption.

Sensitivity:  Physicians Formula Organic Wear Work It Marathonista Tinted Moisturizer is fragrance free and is suitable for those with sensitive skin.

Company Claims:

Description

  • Revolutionary do-it-all formula combines the benefits of a tinted moisturizer with skin-nourishing natural & organic ingredients and high-performance natural sunscreens. Ultra-lightweight cream delivers heavy-weight performance that keeps you perfected & protected through even your toughest workout: Hydrates, Nourishes, Protects + Defends, Soothes, Brightens. 100% of the Ingredients are of Natural Origin. 70% of the Ingredients are Organic.
  • Life-Proof Formula: Rigorously tested to withstand your most athletic activities.
    10K Proof. Gym Proof. Sweat Proof*. Water Resistant.*
    *80 minute sweat/water resistant.

100% Natural ProFit Blend™: A special blend of proteins and antioxidants that work to replenish moisture and energize skin:

Kale, Carrot, Lemon & Quinoa Protein Blend:
provides Amino Acids, Vitamin A, C and E to boost hydration, support skin elasticity, help defend against skin damage caused by environmental exposure & help brighten skin tone.

Super Berry Complex:
rich in antioxidants, these super-berries strengthen and help maintain skins instant and long-term hydration.

100% FREE OF

  • Harsh Chemicals
  • Synthetic Preservatives
  • Parabens
  • Gluten
  • GMO’s
  • Synthetic Colors
  • Synthetic Fragrances
  • Cruelty

Hypoallergenic. Gluten Free. Dermatologist Approved.

(Wow, that was a really long Company Claims’ section.)

Discussion:  I am a good person to review foundations.  Why?  Because I don’t like them.  I don’t like the way they look or feel and most of them are too heavy for me.  They are good for actors, models, and performers but I don’t like an opaque “mask-look” face of foundation for everyday wear.  That is why I use tinted moisturizers.  They are light, provide hydration, and the ever-so-slightest tint of color to the face.  I was excited when I saw the new Physicians Formula Organic Wear Work It Marathonista Tinted Moisturizer.  Oh boy–fragrance free, skin-loving ingredients, high SPF, this sounds great, right?

Imagine my shock when I opened the tube and out came this dark heavy cream.  I checked the tube; I checked the box… Had I been given the wrong product?  Was the tube switched?  No, Physician’s Formula is simply marketing this product incorrectly.

Rants & Raves:  I am a huge fan of the Physician’s Formula brand.  I don’t know why more beauty editors or magazines don’t talk about this line.  They make good products that perform well and are reasonably priced.  I think so many people are beauty snobs and they simply won’t sing the praises of any products except the insanely expensive ones.  Not everyone can afford Chanel.  The rest of the world needs good products, too, and Physician’s Formula should be appreciated more than it is.  They have been making sensitive-skin products since 1937 and I have been using this line since before most of you were born.

BIG Rant:  The Physician’s Formula line has always been fragrance free.  I never had to pull out a magnifying glass to read their ingredients and search for fragrance, until recently.  They now have vanilla-scented mascaras and some other products that contain fragrance.  The entire “Sexy Booster” line contains huge amounts of sickening fragrance.  Shame on you, Physician’s Formula.  Why would you do such a thing?  You have compromised the integrity of the brand by doing this and you have removed the quality that set you apart from your competition.

Colors:  Physicians Formula Organic Wear Work It Marathonista Tinted Moisturizer comes in two colors:  Light (a warm medium), and Light/Medium (a warm dark medium).  The Light is two shades darker than my neutral ivory-toned fair skin.  The Light is the same color my skin is when I use self tanner in the summer.  For those with a very fair porcelain, cool toned, or very deep skin tone, there isn’t going to be a shade that will work for you unless you mix this with something else.

Morning Review:  First Try:  After cleansing, I applied Physicians Formula Organic Wear Work It Marathonista Tinted Moisturizer to bare skin.  After all, this IS supposed to replace my moisturizer and my sunscreen and make my skin look better all in one step.  On my dry skin, this was almost impossible to apply.  It did not go on smoothly, dried quickly and began to look cakey.  Not pretty…

Second Try:  I decided to take it off and try again.  Guess what?  It didn’t rinse off.  I got in the shower and put my face under running water and it was still there!  Okay, well it is definitely water resistant.  I had to use facial cleanser to get it off.  So for try number two I put moisturizer on first.  It applied much better.  So, if you have dry skin like me, you’ll need a moisturizer or a primer first.

Helpful Tips and Tricks:

  • For full coverage, apply it with your fingers.
  • For lighter coverage, apply it with a damp beauty blender sponge.
  • It dries quickly so don’t apply it to your whole face at once; work in small areas at a time.
  • If you have dry skin, use a moisturizer or moisturizing primer first.
  • Do not try to put any type of creams (blushes, contours, highlighters) on top of this, only powders.
  • If you don’t wear a thick layer, you won’t get the true SPF.  A light thin layer won’t provide as much sun protection, so you might need sunscreen underneath for prolonged exposure.

Evening Review:  Physicians Formula Organic Wear Work It Marathonista Tinted Moisturizer stayed on for many hours.  I had to cleanse my face with an exfoliating scrub to completely remove it.  I was happy to get it off because it was simply too drying for my already dry skin.

Overall Review:  Physicians Formula Organic Wear Work It Marathonista Tinted Moisturizer is NOT a tinted moisturizer at all.  It is a foundation with a high SPF.  It doesn’t apply well on bare skin if your skin type is dry.  It stays on extremely well.  The colors are off and are darker and warmer than what the company shows them to be.

If you like this, I would advise you to stock up because I don’t expect it to be around long.  It is being marketed incorrectly and that will probably lead to the demise of this product.  It should be marketed as a wonderful oil-absorbing, long-wearing foundation for those with oily skin.   Had it been branded that way, I’d have given it 4 Stars.  (And, they need to re-formulate the colors and add some cool tones.)

Pros:

  • Thick cream covers well
  • High SPF
  • Water-resistant
  • Fragrance-free formula
  • Skin-friendly ingredients

Cons:

  • Is not light weight as advertised
  • Colors are off and are darker and much warmer than stated
  • Is not hydrating
  • Does not blend well on dry skin

Suitability:  Physicians Formula Organic Wear Work It Marathonista Tinted Moisturizer is suitable for the following users:

  • Those with oily skin
  • Those who need or like a medium-coverage foundation
  • Those who need a water-resistant foundation for sports or other outdoor activities

RATINGS REPORT:

Morning Rating = 2 stars2 Stars;

Evening Rating = 2 stars2 Stars;

Average from Other Testers = 3 stars3 Stars;

Value Rating = 3 stars3 Stars;

Overall Rating = 2+ stars2.5 Stars = Just Okay to Good.

Would Buy Again?  For daily wear, No way.  For wearing to the beach in the summer, Maybe.  (It completely covered my freckles.)

(Please review the About 365 Cosmetic Reviews page for the rating info.)

Physicians Formula Organic Wear Work It Marathonista Tinted Moisturizer Box

Physicians Formula Organic Wear Work It Marathonista Tinted Moisturizer Light Swatch

Physicians Formula Organic Wear Work It Marathonista Tinted Moisturizer Color Light

Physicians Formula Organic Wear Work It Marathonista Tinted Moisturizer Light Swatch

Physicians Formula Organic Wear Work It Marathonista Tinted Moisturizer Light Swatch

Physicians Formula Organic Wear Work It Marathonista Tinted Moisturizer Color Light

Ingredients:  Active Ingredients: Titanium Dioxide, Zinc Oxide

Inactive Ingredients:  Citrus Aurantium Dulcis (Orange) Fruit Water*, Simmondsia Chinensis (Jojoba) Oil*, Dodecane, Glycerin+, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Lecithin*, Cocos Nucifera (Coconut) Water*, Polyglyceryl-2 Oleate, Magnesium Aluminum Silicate, Polyhydroxystearic Acid, Polylactic Acid, Polyglyceryl-4 Isostearate, Hydrolyzed Quinoa, Hydrolyzed Kale Protein, Kunzea Pomifera (Muntries) Fruit Extract, Syzygium Leuhmanii (Riberry) Fruit Extract, Tasmannia Lanceolata (Pepperberry) Fruit Extract, Glycine Soja (Soybean) Oil*, Olea Europaea (Olive) Leaf Extract*, Alcohol Denat., Alumina, Beeswax*, Copernicia Cerifera (Carnauba) Wax*, Hydrolyzed Carrot Protein, Hydrolyzed Lemon Protein, Jojoba Esters, Lauroyl Lysine, Leuconostoc Ferment Filtrate, Leuconostoc/Radish Root Ferment Filtrate, Magnesium Sulfate, Mica, Polyglyceryl-2 Stearate, Silica, Water, Xanthan Gum.

May Contain: Titanium Dioxide, Iron Oxides. *Ingredients from Organic Farming, + Made using Organic Ingredients, 70% Organic.

Important:  Please read our full Disclaimer before using this or any product.

IT Cosmetics Bye Bye Undereye Concealer

Product:  IT Cosmetics Bye Bye Undereye Concealer.  Have imperfections you need to cover?  Dark circles disappear with this heavy-duty full-coverage concealer.

Overall Rating = 3+ stars3.75 Stars – Very Good to Excellent.

Cost: $24.00 (.28 oz.) ($85.71 per ounce)  Price Category: Mid-range

Sold By:  IT Cosmetics; QVC; Ulta.

Container:  Plastic squeeze tube, twist-off cap, outer carton.

Description:  Bye Bye Undereye Concealer is an opaque, heavy waterproof concealer.  IT Cosmetics, of TV infomercial fame, is now part of the L’Oreal family.  L’Oreal acquired IT Cosmetics last year for 1.2 billion dollars.  (I guess they intend to sell a lot of concealer.)

Formula:  Bye Bye Undereye Concealer is a thick work-horse type of concealer.  If you like light and airy products, this is not the concealer for you.  If you need to conceal scars, blemishes, dark circles or tattoos, this dense cream might just do the trick.  The formula feels a little tacky so you will want to set this with powder if you are not applying foundation over it.  This does not contain light-diffusing agents.  If you prefer that look, IT also makes this concealer with a pearlescent quality from the addition of Mica, called  Bye Bye Undereye Illumination Anti-Aging Concealer.  I like the Illumination one for fair-skinned brides.

Sensitivity:  Bye Bye Undereye Concealer is fragrance free and is suitable for those with sensitive eyes, skin, or those who wear contacts.

Company Claims:

 “IT’s your 8 hours of sleep in a tube!™ Full Coverage Anti-Aging Waterproof Concealer”
“Why You’ll Love IT™…Developed with plastic surgeons, this best-selling, award-winning, cult-favorite waterproof concealer delivers highly pigmented, long-lasting coverage that won’t crease or crack. Infused with high-performance pigments and anti-aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid and antioxidants, the game-changing formula improves the appearance of wrinkles and effectively conceals the look of skin imperfections including dark circles, bags, redness, hyperpigmentation, broken capillaries, age spots and discoloration. Finally, a multitasking, full-coverage concealer that makes your skin look younger!”

Discussion:  As a makeup artist there is probably no more important item in my kit than concealer.  My clients expect me to make them look better and everyone (except that one Swedish girl) has some sort of issues to conceal.  I have put makeup on thousands of faces and I’ve only seen one that had flawless skin.  I have tried hundreds of concealers, and while I don’t use this one every day, Bye Bye Undereye Concealer is the one I reach for when I need some serious coverage.

Colors:  Bye Bye Undereye Concealer comes in four colors:  Light, Medium, Tan and Deep.  The Deep is probably not dark enough for truly dark-skinned African Americans.  I use the Light on very fair-skinned clients or for brightening.  If necessary, you can mix two colors.  I included some color swatches and a color shade chart below.

Morning Review:  After cleansing, toning and moisturizing and/or priming, apply Bye Bye Undereye Concealer prior to the application of foundation.  A little goes a long way so start with a small drop of product.  If you need more, apply another layer.  It is better to build this up in thin layers than to start with one thick layer.  I apply this with a small concealer brush.  IT Cosmetics make a nice dual-ended brush that works well.  For a beauty bargain, ELF also makes a good inexpensive concealer brush.  A light dusting of a high definition micronized powder will keep this in place until you take it off.

Evening Review:  After many hours, Bye Bye Undereye Concealer does not budge.  It stays on without fading, creasing, or flaking.  As this product is waterproof, you will need a makeup remover to get it off completely.

Overall Review:  IT Cosmetics Bye Bye Undereye Concealer works very well and covers most imperfections.  It is highly pigmented and very buildable for additional coverage.

Pros:

  • Thick cream covers well
  • Squeeze tube keeps product sanitary
  • Takes very little product to cover imperfections
  • Waterproof
  • Fragrance-free formula
  • Skin-friendly ingredients

Cons:

  • Slightly tacky finish must be set with powder
  • Some users may have difficulty finding the right shade.
  • This will not reduce the look of undereye bags as the manufacturer claims.
  • I have not seen any evidence that use of this will make you look younger over time. (Darn!)

Suitability:  IT Cosmetics Bye Bye Undereye Concealer is suitable for the following users:

  • All users.  (This is a very good product for men to use as well as women.  I use this on male models, actors and performers.)
  • I have also used this on severely wrinkled and aged skin with good results.

RATINGS REPORT:

Morning Rating = 4 stars4 Stars;

Evening Rating = 4 stars4 Stars;

Average from Other Testers = 4 stars4 Stars;

Value Rating = 3 stars3 Stars;

Overall Rating = 3+ stars3.75 Stars = Very Good to Excellent.

Would Buy Again?  Yes.

(Please review the About 365 Cosmetic Reviews page for the rating info.)

IT Cosmetics Bye Bye Undereye ConcealerIT Cosmetics Bye Bye Undereye Concealer BoxIT Cosmetics Bye Bye Undereye Concealer TipIT Cosmetics Bye Bye Undereye Concealer Color SwatchesIT Cosmetics Bye Bye Undereye Concealer Color Chart

Before IT Cosmetics Bye Bye Undereye Concealer

Before IT Cosmetics Bye Bye Undereye Concealer

After IT Cosmetics Bye Bye Undereye Concealer

After IT Cosmetics Bye Bye Undereye Concealer

Ingredients:  Caprylic/Capric Triglyceride, Bis-Diglyceryl Polyacyladipate-2, VP/Hexadecene Copolymer, Cetyl Alcohol, Silica Dimethyl Silylate, Ozokerite, Phenoxyethanol, Aqua/Water/Eau, Ascorbyl Palmitate, Tocopherol, Tocopheryl Acetate, Magnesium Ascorbyl Phosphate, Cholesteryl Nonanoate, Cholesteryl Oleyl Carbonate, Cholesteryl Chloride, Chrysin, Glycerin, Hydrolyzed Collagen, N-Hydroxysuccinimide, Niacinamide, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Retinyl Palmitate, Sodium Hyaluronate, Steareth-20. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77492, CI 77491, CI 77499).

Important:  Please read our full Disclaimer before using this or any product.

IT Cosmetics No-Tug Waterproof Gel Eyeliner

Product:  IT Cosmetics No-Tug Waterproof Gel Eyeliner.  Does IT perform as well as IT is advertised?

Overall Rating = 2+ stars4.25 Stars for Effectiveness – 2 Stars for Issues = 2.25 Stars – Just Okay

Cost: $22 for .17 oz. ($129.41 per ounce)  Price Category: Expensive

Sold By:  IT Cosmetics; QVC; Ulta.

Container: Plastic automatic twist-up pencil, removable cap, sharpener, outer carton.

Description:  IT Cosmetics No-Tug Waterproof Gel Eyeliner is a waterproof gel eyeliner in a pencil form as opposed to a little pot.  This eyeliner requires an eye makeup remover to effectively take all of it off.

IT Cosmetics No-Tug Waterproof Gel Eyeliner is a fragrance-free product suitable for those with sensitive eyes or contact lenses.

Warning:  You have probably seen or heard of this brand from QVC, a TV shopping network, or from the Guthey-Renker infomercial.  A word of advice… if you do decide to give this brand a try, I recommend purchasing from QVC or Ulta.  If you fall for the infomercial like I did, you’ll be in for a rude awakening.  IT Cosmetics advertises a $39.95 (5-piece) or $49.95 (7-piece) offer, but when the shipment arrives, your credit card has been billed $119.00.  Nowhere are you informed that buying the initial offer also signs you up for an automatic shipment program and other membership charges you did not agree to.  Then you have to go through the hassle of refuting charges, you’re out shipping fees, etc.  Okay, you have been warned.

Claims:  The company states, “IT’s eye opening! Waterproof automatic pencil infused with skin loving hydrolyzed silk, collagen, peptides and anti-oxidants.”

Discussion:  Eyeliners come in the following formulas and they each have their pros, cons, and various uses:

  • Dry cake that you add water to
  • Wax-based wooden pencil that you sharpen
  • Wax-based automatic pencil that you twist up
  • Water-based liquid eyeliner
  • Waterproof liquid eyeliner
  • Cream in a pan or a pot
  • Gel in a pot
  • Gel in an automatic pencil that you twist up (IT Cosmetics No-Tug Waterproof Gel Eyeliner )

I immediately became a fan of gels when they were introduced over a decade ago.  A gel goes on like a cream, but then after one to two minutes, it dries and sets making it very long lasting.  At least that is true for dry to consistent skin.  Users with very oily skin may not have such great results.  Sadly, oily skin is not a friend to most types of eye makeup.

Please Note:  I will be posting an in-depth discussion of the various types of eyeliners and how to select the right type for your needs on the Help page.  Please stay tuned for that post.  If you want to know when updates are posted, please tell us in the  Comments section below.

Morning Review:  This is a difficult product for me to review.  Read on and you’ll understand why.  The first time I used IT Cosmetics No-Tug Waterproof Gel Eyeliner it went on like a dream.  I found the formula to be smooth, the color a nice deep black, and once it dried it seemed to be budge proof.  Before it dries, you can smudge it if you choose for a smoky look, or you can leave the line intact for a sharper look.

Had I only used it once and then written a review, my review would have given it 4 or even 5 stars.  Thankfully, I used this many times (or attempted to), before offering this review.  Otherwise, I would definitely be going back to revise my rating.

Evening Review:  After several hours IT Cosmetics No-Tug Waterproof Gel Eyeliner did not smudge, fade, flake or cause any irritation issues.  I used an eye makeup remover designed for waterproof makeup and it came off easily.  Sounds great, right?

So, what are the problems with IT Cosmetics No-Tug Waterproof Gel Eyeliner?

  • Even though I kept the product tightly capped and even stored it in the original box, after only two weeks it began to dry out and went from a smooth application to dry and tugging on my eyelids.
  • After one month the eyeliner was so dried out that it was unusable.
  • In order to get rid of the dry exterior, the pencil needs to be sharpened after every couple of uses, which wastes a lot of product (that is when you can actually get it to sharpen).
  • The built-in sharpener (in the end) that comes with the eyeliner causes product loss and breakage. As if that isn’t bad enough, the IT Cosmetics website offers conflicting advice to other users who have complained about this same issue.  (I posted actual text from their website below.)

Overall Review:  IT Cosmetics No-Tug Waterproof Gel Eyeliner is great at first and then quickly turns into a dried-out unusable product.  If you use eyeliner every day and are okay with buying a new one every month, then this may be a very  good eyeliner for you.  If you are an occasional user, this will be a waste for you.

It is a shame that this eyeliner did not last longer as it has some beneficial ingredients for the skin and at first it was an impressive product.  With some tweaking of the formula to keep it from drying out so quickly this could be one of the best gel eyeliners in a stick form.

Helpful Tips & Tricks:

  • Always “set” your pencil, cream, or gel eyeliner with an eyeshadow in the same color as the eyeliner.
  • For a glossy extra-dramatic look, apply gel eyeliner, eyeshadow, then liquid eyeliner.
  • Always apply liquid eyeliner after your eyeshadow or the eyeshadow will get on the eyeliner and make it dull.

Users:  IT Cosmetics No-Tug Waterproof Gel Eyeliner is suitable for the following users:

  • All users (provided you don’t mind buying the product frequently)

RATINGS REPORT:

Morning Rating = 2 stars4 Stars for effectiveness – 2 Stars for drying out so quickly = 2 Stars;

Evening Rating = 2 stars4 Stars for effectiveness – 2 Stars for drying out so quickly = 2 Stars;

Average from Other Testers = 3 stars3 Stars (They only used it once.);

Value Rating = 2 stars2 Stars;

Overall Rating = 2+ stars2.25 Stars = Just Okay.

(Please review the About 365 Cosmetic Reviews page for the rating info.)

IT Cosmetics No-Tug Waterproof Gel Eyeliner

IT Cosmetics No-Tug Waterproof Gel Eyeliner Pencil

IT Cosmetics No-Tug Waterproof Gel Eyeliner Sharpener

IT Cosmetics No-Tug Waterproof Gel Eyeliner Built-in Sharpener

IT Cosmetics No-Tug Waterproof Gel Eyeliner Sharpener Issue 1IT Cosmetics No-Tug Waterproof Gel Eyeliner Sharpener Issue 2

Ingredients: BLACK: TRIMETHYLSILOXYSILICATE, ISOHEXADECANE, ISODODECANE, POLYETHYLENE, SYNTHETIC WAX, SILICA, CERESIN, POLYISOBUTENE, METHICONE, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, IRON OXIDE (CI 77499).

Important:  Please read our full Disclaimer before using this or any product.