IT Cosmetics No-Tug Waterproof Gel Eyeliner

Product:  IT Cosmetics No-Tug Waterproof Gel Eyeliner.  Does IT perform as well as IT is advertised?

Overall Rating = 2+ stars4.25 Stars for Effectiveness – 2 Stars for Issues = 2.25 Stars – Just Okay

Cost: $22 for .17 oz. ($129.41 per ounce)  Price Category: Expensive

Sold By:  IT Cosmetics; QVC; Ulta.

Container: Plastic automatic twist-up pencil, removable cap, sharpener, outer carton.

Description:  IT Cosmetics No-Tug Waterproof Gel Eyeliner is a waterproof gel eyeliner in a pencil form as opposed to a little pot.  This eyeliner requires an eye makeup remover to effectively take all of it off.

IT Cosmetics No-Tug Waterproof Gel Eyeliner is a fragrance-free product suitable for those with sensitive eyes or contact lenses.

Warning:  You have probably seen or heard of this brand from QVC, a TV shopping network, or from the Guthey-Renker infomercial.  A word of advice… if you do decide to give this brand a try, I recommend purchasing from QVC or Ulta.  If you fall for the infomercial like I did, you’ll be in for a rude awakening.  IT Cosmetics advertises a $39.95 (5-piece) or $49.95 (7-piece) offer, but when the shipment arrives, your credit card has been billed $119.00.  Nowhere are you informed that buying the initial offer also signs you up for an automatic shipment program and other membership charges you did not agree to.  Then you have to go through the hassle of refuting charges, you’re out shipping fees, etc.  Okay, you have been warned.

Claims:  The company states, “IT’s eye opening! Waterproof automatic pencil infused with skin loving hydrolyzed silk, collagen, peptides and anti-oxidants.”

Discussion:  Eyeliners come in the following formulas and they each have their pros, cons, and various uses:

  • Dry cake that you add water to
  • Wax-based wooden pencil that you sharpen
  • Wax-based automatic pencil that you twist up
  • Water-based liquid eyeliner
  • Waterproof liquid eyeliner
  • Cream in a pan or a pot
  • Gel in a pot
  • Gel in an automatic pencil that you twist up (IT Cosmetics No-Tug Waterproof Gel Eyeliner )

I immediately became a fan of gels when they were introduced over a decade ago.  A gel goes on like a cream, but then after one to two minutes, it dries and sets making it very long lasting.  At least that is true for dry to consistent skin.  Users with very oily skin may not have such great results.  Sadly, oily skin is not a friend to most types of eye makeup.

Please Note:  I will be posting an in-depth discussion of the various types of eyeliners and how to select the right type for your needs on the Help page.  Please stay tuned for that post.  If you want to know when updates are posted, please tell us in the  Comments section below.

Morning Review:  This is a difficult product for me to review.  Read on and you’ll understand why.  The first time I used IT Cosmetics No-Tug Waterproof Gel Eyeliner it went on like a dream.  I found the formula to be smooth, the color a nice deep black, and once it dried it seemed to be budge proof.  Before it dries, you can smudge it if you choose for a smoky look, or you can leave the line intact for a sharper look.

Had I only used it once and then written a review, my review would have given it 4 or even 5 stars.  Thankfully, I used this many times (or attempted to), before offering this review.  Otherwise, I would definitely be going back to revise my rating.

Evening Review:  After several hours IT Cosmetics No-Tug Waterproof Gel Eyeliner did not smudge, fade, flake or cause any irritation issues.  I used an eye makeup remover designed for waterproof makeup and it came off easily.  Sounds great, right?

So, what are the problems with IT Cosmetics No-Tug Waterproof Gel Eyeliner?

  • Even though I kept the product tightly capped and even stored it in the original box, after only two weeks it began to dry out and went from a smooth application to dry and tugging on my eyelids.
  • After one month the eyeliner was so dried out that it was unusable.
  • In order to get rid of the dry exterior, the pencil needs to be sharpened after every couple of uses, which wastes a lot of product (that is when you can actually get it to sharpen).
  • The built-in sharpener (in the end) that comes with the eyeliner causes product loss and breakage. As if that isn’t bad enough, the IT Cosmetics website offers conflicting advice to other users who have complained about this same issue.  (I posted actual text from their website below.)

Overall Review:  IT Cosmetics No-Tug Waterproof Gel Eyeliner is great at first and then quickly turns into a dried-out unusable product.  If you use eyeliner every day and are okay with buying a new one every month, then this may be a very  good eyeliner for you.  If you are an occasional user, this will be a waste for you.

It is a shame that this eyeliner did not last longer as it has some beneficial ingredients for the skin and at first it was an impressive product.  With some tweaking of the formula to keep it from drying out so quickly this could be one of the best gel eyeliners in a stick form.

Helpful Tips & Tricks:

  • Always “set” your pencil, cream, or gel eyeliner with an eyeshadow in the same color as the eyeliner.
  • For a glossy extra-dramatic look, apply gel eyeliner, eyeshadow, then liquid eyeliner.
  • Always apply liquid eyeliner after your eyeshadow or the eyeshadow will get on the eyeliner and make it dull.

Users:  IT Cosmetics No-Tug Waterproof Gel Eyeliner is suitable for the following users:

  • All users (provided you don’t mind buying the product frequently)

RATINGS REPORT:

Morning Rating = 2 stars4 Stars for effectiveness – 2 Stars for drying out so quickly = 2 Stars;

Evening Rating = 2 stars4 Stars for effectiveness – 2 Stars for drying out so quickly = 2 Stars;

Average from Other Testers = 3 stars3 Stars (They only used it once.);

Value Rating = 2 stars2 Stars;

Overall Rating = 2+ stars2.25 Stars = Just Okay.

(Please review the About 365 Cosmetic Reviews page for the rating info.)

IT Cosmetics No-Tug Waterproof Gel Eyeliner

IT Cosmetics No-Tug Waterproof Gel Eyeliner Pencil

IT Cosmetics No-Tug Waterproof Gel Eyeliner Sharpener

IT Cosmetics No-Tug Waterproof Gel Eyeliner Built-in Sharpener

IT Cosmetics No-Tug Waterproof Gel Eyeliner Sharpener Issue 1IT Cosmetics No-Tug Waterproof Gel Eyeliner Sharpener Issue 2

Ingredients: BLACK: TRIMETHYLSILOXYSILICATE, ISOHEXADECANE, ISODODECANE, POLYETHYLENE, SYNTHETIC WAX, SILICA, CERESIN, POLYISOBUTENE, METHICONE, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, IRON OXIDE (CI 77499).

Important:  Please read our full Disclaimer before using this or any product.

Lancôme Bi-Facil Double-Action Eye Makeup Remover

Product:  Today’s product is Lancôme Bi-Facil Double-Action Eye Makeup Remover.  Does this product do all that it claims?

Overall Rating = 2+ stars2.75 Stars – Okay to Good

Cost:   $15.00 1.7 oz. ($8.82 per fluid ounce)  Price Category:  Expensive

Sold By:  Lancôme; Sephora; Major department stores everywhere

Container:  Plastic bottle with child-proof screw-off lid (push down while turning)

Description:   This is a clear liquid remover for all forms of eye makeup.  According to the manufacturer it is, “Gentle enough for sensitive eyes” and “Ophthalmologist-tested”.  This is not a fragrance-free product and parfum (fragrance) is the third from the last ingredient.

Before I begin the review I must state that I am not now, nor have I ever been, a fan of Lancôme products.  Not because they don’t perform well (they do), but because I don’t support some of their ingredients, especially the high concentration of fragrance and unnecessary chemical additives in their products.  I decided to buy several Lancôme products to review because they have such a cult following.  I wanted to really put them through numerous tests for quality and effectiveness to ascertain what others see in these products that I do not.

Everyone needs a good eye makeup remover that doesn’t burn, sting, and leave an oily film on their eyes.  The Lancôme Bi-Facil Double-Action Eye Makeup Remover is a bi-phase formula.  It contains a lipid layer (oily cleansing layer) and a water layer.  Simply put, this is similar to an oil-and-vinegar salad dressing.  The ingredients will separate when left standing.  You must shake the product well to temporarily combine the ingredients.  When shaken, the liquid will change from two clear liquids to one milky-looking liquid.  Oil and water are not miscible (don’t mix) but can form emulsions when shaken or stirred together.  (Enough for the chemistry lesson.)

Morning Review:  I like to use this product with a sterile fresh cotton swab each time.  A little goes a long way.  This remover does have a very slight oily feel to it, but the consistency is closer to water than oil.  There is a light floral scent.  This remover effectively removes all eye makeup, including waterproof mascara and gel eyeliner.  It does not burn or sting my eyes or make them water, but the fragrance additive makes my nose run.  Personally, I do not want fragrance anywhere on my face, especially my eyes.  The remover is quickly absorbed into the skin and does not leave an oily residue.  I always rinse off any eye makeup remover prior to the application of skin-care and makeup products but you don’t have to rinse this off if you don’t want to.

Morning Rating = 3 stars3 Stars for effectiveness, 2 stars2 Stars for making my nose run = 2+ stars2.5 Stars

Evening Review:  At the end of the day the skin around my eyes does not feel tight or irritated.  This product effectively removes all eye makeup including stubborn and difficult-to-remove products.   My makeup wipes do not find any traces of eye makeup.

Overall Review:  Lancôme Bi-Facil Double-Action Eye Makeup Remover is a very good eye makeup remover for all skin types and is gentle enough for those with contact lenses.  This is not an appropriate product for those with fragrance allergies.   This remover is suitable for both women and men who wear eye makeup.  (Yes, more and more men are wearing eye makeup now.)  My only negative is the fragrance additive.  Also, it is on the more expensive end.  After using it many times, I do not like this remover nearly as well as my usual fragrance-free eye makeup remover which costs less.  (Please see the review for the competitor’s product here.)

I have sensitive eyes and this product does not bother me, but some people are hyper-sensitive and Lancôme does make Effacil, a gentler product, which does not contain the lipid layer.  The primary difference between the two products is that Bi-Facil will remove waterproof mascara or gel eyeliner and Effacil will not.

Lancôme Bi-Facil Double-Action Eye Makeup Remover is suitable for the following skin types:

  • All ethnicities;
  • All ages;
  • All sexes;
  • Dry;
  • Sensitive (not if your sensitivity is fragrances);
  • Consistent;
  • Oily;
  • Combination.

RATINGS REPORT:

Morning Rating = 2+ stars2.5 Stars;

Evening Rating = 2+ stars2.5 Stars;

Average from Other Testers = 4 stars4 Stars;

Value Rating = 2 stars2 Stars;

Overall Rating = 2+ stars2.75 Stars – Okay to Good.  (Please review the About 365 Cosmetic Reviews page for the rating info.)

Lancôme Bi-Facil Double-Action Eye Makeup Remover

Ingredients:  Water, Cyclopentasiloxane, Isohexadecane, Sodium Chloride, Poloxamer 184, Hexylene Glycol, Dipotassium Phosphate, Benzyl Alochol, Potassium Phosphate, Quaternium-15, Benzalkonium Chloride, Parfum, Citronellol, Geraniol.

 Important:  Please read our full Disclaimer before using this or any product.