Tatcha LUMINOUS Deep Hydration Lifting Mask

Product:  Today’s product is Tatcha LUMINOUS Deep Hydration Lifting Mask.  Please let me know if you have used this mask and what your results were, positive or negative.

Overall Rating = 3+ stars3.5 Stars – Very Good.

Cost:  $25 for .68 oz. serum per mask ($36.76 per ounce for the serum)  Price Category: Expensive

Sold By:  Tatcha; Sephora; QVC

Container:   Mask comes in a sealed foil envelope packed inside of a tissue-wrapped paper box.

Description:  This is another product from the Japanese company, Tatcha.  This mask is intended to be used once or twice a week or anytime your skin needs deep hydration.  This is a fragrance-free product.  The scent is naturally occurring from the ingredients.

Caution:  Do not use this product if you have coconut allergies.  The company claims this product contains coconut water despite the fact that the ingredients do not list Cocos Nucifera (coconut water).

Morning Review:  This mask is a little unusual.  Unlike most masks that come out of a tube or jar, this one has the hydrating serum infused into a thin plastic-type fabric that you unfold, place on your face, and let it evaporate.  This is commonly referred to as a sheet mask.  The serum is very thin and watery feeling.

Here are the directions from Tatcha:

“Begin with clean, dry skin. Unfold the mask and peel away one layer of paper backing. Place the mask gel-side down on the skin and adjust to fit comfortably around the eyes. Peel away the remaining layer of paper and smooth the mask to the skin. Leave on for 15 minutes, enjoying the cooling and gentle tingling sensation of hydration. Remove mask and massage the remaining serum into the skin – do not rinse. Follow with your favorite moisturizer to seal in hydration.”

First off, the “paper backing” is not paper at all.  It is polyester tulle, the same mesh fabric that wedding veils are made of.  This is not part of the mask and should be removed prior to application.  Secondly, both sides of the mask feel and look exactly the same so I’m not sure what the “gel side” is.  The plastic feels like a thin surgeon’s glove.  Since both sides are very wet with the serum solution, I’m not sure it matters which side goes against the face.  I advise you to lie down before applying the mask to your face.  Because the serum is almost like water, if you apply this standing up, it is probably going to run down your neck and everywhere else.  Unfold the mask and place it on your face.  Carefully smooth the mask working from the center out to the edges.  Press gently to make sure the mask is making contact with your face.  Pour the leftover serum from the envelope into your palm and apply it to your neck and décolletage.  The serum feels very cool and has a light fresh naturally-occurring scent.  If you have time, leave it on for more than 15 minutes.  The longer it stays on, the better it works, but remove it before it is completely dry.  If you want the full experience, light some candles, turn on your favorite mellow music and have a little Zen moment while your mask is on.

After removal, my skin feels soft, fresh and revitalized.  My makeup goes on flawlessly.  Do not wash your face after removing the mask.  The serum will continue to be absorbed for several hours.

Morning Rating = 4 stars4 Stars

Evening Review:  At the end of the day my skin does not feel tight.  It still feels soft and smooth.  The hydrating effects of the mask last for several hours.

Overall Review:  Tatcha LUMINOUS Deep Hydration Lifting Mask is an excellent product.  Once again, the only downside is the cost, and the unnecessary packaging.  The Tatcha products come in beautiful packaging; this one is not as expensive or elaborate as the others.  Several dollars for a good quality mask is not unreasonable.  $25 for one mask is a little steep for the average consumer, but certainly less than the cost of a professional facial or a spa visit.

This is a wonderful product any time your skin really feels dry or needs a pick me up.  This is also a good product when you want to feel pampered or before a big event when you want your skin to look its absolute best.  These are a commonly-used product back stage at red-carpet events.  I use this on celebrities in Hollywood, models before makeup application, and on brides before weddings.  The intense hydration temporarily plumps up the skin reducing the appearance of fine lines and wrinkles.

Here’s a recap to achieve the best benefits:

  • Begin with clean hands;
  • Begin with a freshly cleansed face free of makeup;
  • Be careful when opening the envelope and removing the mask so as not to tear it;
  • Remove the mesh backing before applying it to your face;
  • Make sure the entire mask is flat against your skin with no bubbles or creases;  (If it doesn’t make contact with your skin it is not going to do any good.)
  • Don’t waste the extra serum and apply it to your neck and décolleté;
  • After applying to your face remove the top mesh layer;
  • Remove the mask before the serum completely evaporates and the mask feels dry to the touch;
  • Don’t wash your face right away after removing the mask;
  • Relax and say aaahhhhhh.

This mask is suitable for the following skin types:

  • All ethnicities;
  • All ages;
  • All sexes;
  • Dry;
  • Sensitive;
  • Consistent;
  • Oily;
  • Combination.


Morning Rating = 4 stars4 Stars;

Evening Rating = 4 stars4 Stars;

Average from Other Testers = 4 stars4 Stars;

Value Rating = 2 stars2 Stars;

Overall Rating = 3+ stars3.5 Stars – Very Good.  (Please review the About 365 Cosmetic Reviews page for the rating info.)

Tatcha LUMINOUS Deep Hydration Lifting MaskTatcha LUMINOUS Deep Hydration Lifting Mask Single








Tatcha Sheet Mask Tub

Ingredients:  Water, Glycerin, Propanediol, Methyl Gluceth-20, Alcohol, PPG-6-Decyltetradeceth-20, Inositol (Rice Extract), Ethylhexylglycerin, Polyglyceryl-10 Eicosanedioate/Tetradecanedioate,  Polyglyceryl-10 Isostearate, Chondrus Crispus (Red Algae) Extract, Fragrance (Natural), Sericin (Silk Extract), Xanthan Gum, Camellia Sinensis (Green Tea) Leaf Extract, Sodium Hyaluronate, Panax Ginseng Root Extract, Algae Extract, Royal Jelly Extract, Thymus Serpillum Extract, Phenoxyethanol.

Formulated without:  Parabens, Mineral Oil, Synthetic fragrances, Sulfate Detergents, Urea, DEA, TEA or Phthalates.

Important:  Please read our full Disclaimer before using this or any product.