Tag: Guthey-Renker

Does IT Cosmetics Bye Bye Foundation Live Up To The Hype

Product:  IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer.  This product supposedly replaces five separate products in one step.  Does IT Cosmetics Bye Bye Foundation live up to the hype and really work?

Overall Rating = 2+ stars2.25 Stars – Just Okay

Cost: $65.00 (1.08 fl. oz.) ($60.19 per fluid ounce)  Price Category: Expensive

Sold By:  ITCosmetics.  This product is NOT sold at QVC or Ulta.  (Please don’t confuse this with the IT Cosmetics Your Skin But Better CC Cream SPF 50.)

Container:  Plastic squeeze tube, pump, outer carton.  (Perfect packaging!)

Description:  IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer is a foundation with a UVA/UVB Broad-Spectrum Sun Protection Factor of 50.  This product contains serum, moisturizer, primer, foundation and sunscreen in one tinted cream.

Formula:  IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer is a medium-weight cream foundation.  The formula provides medium to full-coverage opacity and dries to a dewy finish.  This has a bizarre ingredient, “Snail Secretion Filtrate”, is the second ingredient.  That’s right, you are putting slimy snail juices on your face with this product, and lots of it.

Sensitivity:  IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer is fragrance free, but it contains citrus, eucalyptus and cinnamon oils, which can be irritating to certain individuals.  It definitely has a citrus flower scent.

Company Claims:  (There are a lot of outlandish claims for this one.)

“IT corrects, perfects and protects your skin!

Infused with 3D SKIN FLEX™ Technology for natural-looking full coverage that won’t crease or crack.

Why you’ll love IT

This first-ever full-coverage moisturizer from IT Cosmetics™ lets you say bye bye to foundation—and hello to beautiful, flawless-looking skin. Perfect for all skin types, Bye Bye Foundation™ covers absolutely everything while truly caring for your skin. More than a foundation with skincare thrown in, or skincare with a hint of color, this game-changing formula is infused with proprietary 3D SKIN FLEX™ Technology to deliver weightless coverage that lasts all day and is clinically shown to improve the look of your skin, even after you take it off! Here’s how 3D SKIN FLEX™ Technology targets skin at three levels to create your most flawless-looking complexion::

IT CORRECTS

  • Anti-aging ingredients infuse moisture deep into your skin to help treat and correct the look of aging skin. You’ll notice a difference in just 10 days!

 IT PERFECTS

  • At your skin’s surface, light-diffusing pigments create a beautiful, soft-focus effect. These flexible pigments float above lines and wrinkles and adjust to your facial movements, giving you natural-looking coverage that won’t crease or crack!

 IT PROTECTS

  • On top of your skin, mineral-based SPF 50+ broad-spectrum physical sunscreen protects and helps prevent free-radical damage for healthier, younger-looking skin!
  • Proprietary 3D SKIN FLEX™ Technology creates flexible full coverage that won’t crease or crack
  • Formulated with skin-loving, anti-aging ingredients that improve the look of your skin in just 10 days
  • Light-diffusing pigments blur away imperfections for a beautiful, soft-focus finish
  • Broad-spectrum, mineral-based SPF 50+ protects your skin from the sun and is perfect for even the most sensitive skin types”

Discussion and Questions:  

How does the IT Cosmetics Full Coverage Moisturizer differ from the CC Cream?  According to the company, the only difference is that the CC Cream does not contain the “3-D Skin Flex Technology”.  (That is nothing but a bunch of marketing hoopla that means absolutely nothing.)  I haven’t tried the CC Cream to compare them, but I will soon and I’ll let you know the differences (if any).  Upon evaluation of the ingredients (see below), they seem the same to me.  The CC Cream costs less.  Please sign up if you would like to receive the review of the CC Cream.

Is this a moisturizer or a foundation?  Calling this a moisturizer is misleading, because that gives you the impression this makeup is lightweight and this is anything but.  This is, first and foremost, a foundation that just happens to contain moisturizing ingredients, some of which are good for your skin.  If you have a lot of flaws to hide, IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer covers extremely well.

Rants – WARNING:  I previously warned you about buying this product from the infomercial.  If you buy the 7-piece kit from the TV infomercial for $49.95, the $49.95 is an installment, not the full price.  I was billed three payments of $49.95, plus 9.5% tax, plus $5.95 for shipping.  I also had to unsubscribe from an automatic-delivery program that I never agreed to in the first place.

Raves:  My favorite thing about this product is the container.  The squeeze tube with a pump on the end is sanitary, easy to use and you get all of the product out of the tube.  One pump is the precise amount needed for a full face.

Colors:  IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer comes in four colors: Light, Medium, Tan and Deep .  The Light is definitely two shades darker than my ivory-toned fair skin. For those with very fair or porcelain skin Light may be too dark for you.  I don’t know if this used to come in Fair like the CC cream does, but if it did, that color is no longer available.  To me, the Light looks more like a Medium in other brands.  The Light looks NOTHING like what is shown on the website.  The Deep has too much of an orange tinge for most skin tones.  Here is a swatch comparing the Light in the IT Cosmetics Bye Bye Undereye Concealer that I previously reviewed next to the Light in the IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer.  You can see just how truly dark this Light color is.

IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer Swatches

 

IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer Shades Chart

Morning Review:  I’m all for anything that makes life quick and easy.  After cleansing, I applied the IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer to bare skin.  Supposedly with this product you don’t need serum, primer, moisturizer or sunscreen, as they are all contained in this one tube.  It does feel moisturizing to my dry skin.  This is probably too hydrating for those with very oily skin.  This feels very thick and looks like makeup, not skin.  Also, it dried to a very strange color on my face and it had an ashy appearance.  I guess you would say it has an undertone of grey, which is truly bizarre.  (Some bronzer will take care of that issue.)

Application Tips:  I applied this foundation with fingers, a foundation brush, and a blender sponge to see which worked the best.  This stays dewy and does not set up very quickly, so you have time to blend this and work with it.  I found that it looks best with a flat-head brush by buffing it on.  I would describe the coverage as medium with a brush and full opacity with fingers or a sponge.  A sponge with a dabbing motion will provide greater coverage.  If you need thick coverage, you can build this up in layers if you need to.  Because the finish feels slightly tacky, you will definitely want to set this with powder.

Evening Review:  On my dry skin, IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer does not budge and lasts for 8-10 hours.  When I use this on clients with consistent skin and combination skin, they can expect to get 6-8 hours of wear.  One of my testers with oily skin liked the feel of it but hated the medium color and said it made her look dead.  It lasted about 4 hours on her.  I have not tried this on clients with oily skin.

Overall Review:  IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer is good for covering skin issues if you can find a color to match and it feels nice on the skin.  I usually just wear tinted moisturizer, so this is too heavy for me personally.  Plus, they don’t make a color for my skin.

Pros:

  • Five products in one tube
  • Medium to full coverage hides all types of skin issues and discolorations
  • Mineral Based Broad-Spectrum UVA/UVB SPF 50
  • Quick and easy to use
  • Blends well
  • Nice packaging and delivery system

Cons:

  • Colors are off and are not as described
  • Needs lighter colors
  • Color had unflattering grey undertone
  • Expensive
  • Citrus and other oils may be irritating to some users
  • May be too hydrating for very oily skin
  • Beware of the misleading infomercial and auto-delivery programs

Suitability:  IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer is suitable for the following users:

  • All users except those with very oily skin (If you have oily skin and use this, please let me know how well it wears for you.)

RATINGS REPORT:

Morning Rating = 2 stars2 Stars;

Evening Rating = 2 stars2 Stars;

Average from Other Testers = 3 stars3 Stars;

Value Rating = 2 stars2 Stars;

Overall Rating = 2+ stars2.25 Stars = Just Okay.

Would Buy Again?  No.

(Please review the About 365 Cosmetic Reviews page for the rating info.)

IT Cosmetics Bye Bye Foundation Full Coverage MoisturizerIT Cosmetics Bye Bye Foundation Full Coverage Moisturizer Box

IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer Before After

(Photo Courtesy of IT Cosmetics)

Ingredients:  (IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer):

Active: Titanium Dioxide 9.015%, Zinc Oxide 6.305%.

Inactive:  Water, Snail Secretion Filtrate, Butylene Glycol, Phenyl Trimethicone, Dimethicone, Butylene glycol dicaprylate/dicaprate, Orbignya Oleifera Seed Oil, Butyloctyl salicylate, Cetyl PEG/PPG-10/Cyclopentasiloxane, Cyclohexasiloxane, Magnesium sulfate, Polyglyceryl-4 isostearate, Dimethicone/Vinyl Dimethicone Crosspolymer, Aluminum hydroxide, Hexyl Laurate, Stearic Acid, Calcium Stearate, Caprylyl Glycol, Triethoxycaprylylsilane, Ethylhexylglycerin, Phenoxyethanol, Citrus Medica Limonum Peel Oil, Tocopheryl Acetate, Sorbitan isostearate, Citrus Aurantium Bergamia Fruit Oil, Disodium EDTA, Citrus aurantium dulcis, Citrus Aurantifolia Oil, Vitis Vinifera Seed Oil, Punica granatum seed oil, Pinus Sylvestris Leaf Oil, Persea gratissima oil, Niacinamide, Citrus Grandis Peel Oil, Anthemis Nobilis Flower Water, Perfluorohexane, Olea Europaea Leaf Extract, Glycerin, Eucalyptus Globulus Leaf Oil, Cholesterol, Camellia Sinensis Leaf Extract, Chrysanthemum Indicum Flower Extract, Pueraria Lobata Root Extract, Perfluorodecalin, Morus Alba Fruit Extract, Magnolia Kobus Bark Extract, Glycine Soja Sprout Extract, Diospyros Kaki Leaf Extract, Cinnamomum Cassia Bark Extract, Artemisia Princeps Leaf Extract, Pentafluoropropane, Curcuma Longa Root Extract, Steareth-20, Hydrolyzed Hyaluronic Acid, Colloidal oatmeal, Hydrolyzed silk, Citric Acid, Sodium Benzoate, Potassium Sorbate, Aloe Barbadensis Leaf Extract, N-hydroxysuccinimide, Hydrolyzed collagen, Caprylhydroxamic acid, Tocopherol, THIAMINE HCl, Riboflavin, Retinyl Palmitate, Pantothenic Acid, Palmitoyl oligopeptide, Niacin, Folic Acid, Chrysin, Carnitine HCl, Biotin, Ascorbic Acid, Palmitoyl Tetrapeptide-7, CHLORHEXIDINE DIGLUCO- NATE.

May Contain: IRON OXIDES (CI 77492, CI 77491, CI 77499

Ingredients:  (Your Skin But Better CC Cream SPF 50):

Active: Titanium Dioxide 9.015%, Zinc Oxide 6.305%.

Inactive: Water, Snail Secretion Filtrate, Butylene Glycol, Phenyl Trimethicone, Dimethicone, Butylene Glycol Dicaprylate/Dicaprate, Orbignya Oleifera Seed Oil, Butyloctyl Salicylate, Cetyl PEG/PPG-10/1 Dimethicone, Cyclopentasiloxane, Cyclohexasiloxane, Magnesium Sulfate, Polyglyceryl-4 Isostearate, Dimethicone/Vinyl Dimethicone Crosspolymer, Aluminum Hydroxide, Hexyl Laurate, Stearic Acid, Calcium Stearate, Caprylyl Glycol, Triethoxycaprylylsilane, Ethylhexylglycerin, Phenoxyethanol, Citrus Medica Limonum (Lemon) Peel Oil, Tocopheryl Acetate, Sorbitan Isostearate, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, 1,2-Hexanediol, Disodium EDTA, Citrus aurantium dulcis (orange) peel oil, Citrus Aurantifolia (Lime) Oil, Vitis Vinifera (Grape) Seed Oil, Punica Granatum Seed Oil, Pinus Sylvestris Leaf Oil, Persea Gratissima (Avocado) Oil, Niacinamide, Citrus Grandis (Grapefruit) Peel Oil, Anthemis Nobilis Flower Water, Lactobacillus/Honeysuckle Flower/Licorice Root/Morus Alba Root/Pueraria Lobata Root/Schizandra Chinensis Fruit/Scutellaria Baicalensis Root/Sophora Japonica Flower Extract Ferment Filtrate, Perfluorohexane, Olea Europaea (Olive) Leaf Extract, Glycerin, Eucalyptus Globulus Leaf Oil, Cholesteryl, Camellia Sinensis Leaf Extract, Chrysanthemum Indicum flower Extract, Pueraria Lobata Root Extract, Perfluorodecalin, Morus Alba Fruit Extract, Magnolia Kobus Bark Extract, Glycine Soja (Soybean) Sprout Extract, Diospyros Kaki Leaf Extract, Cinnamomum Cassia Bark Extract, Artemisia Princeps Leaf Extract, Pentafluoropropane, Curcuma Longa (Turmeric) Root Extract, Steareth-20, Hydrolyzed Hyaluronic Acid, Colloidal Oatmeal, Hydrolyzed Silk, Citric Acid, Sodium Benzoate, Potassium sorbate, Aloe Barbadensis Leaf Extract, N-Hydroxysuccinimide, Hydrolyzed Collagen, Caprylhydroxamic Acid, Tocopherol, Thiamine HCl, Riboflavin, Retinyl Palmitate, Pantothenic Acid, Palmitoyl Oligopeptide, Niacin, Folic Acid, Chrysin, Carnitine HCl, Biotin, Ascorbic Acid, Palmitoyl Tetrapeptide-7, Chlorhexidine Digluconate. May Contain: Iron Oxides (CI 77492, CI 77491, CI 77499).

Important:  Please read our full Disclaimer before using this or any product.

IT Cosmetics No-Tug Waterproof Gel Eyeliner

Product:  IT Cosmetics No-Tug Waterproof Gel Eyeliner.  Does IT perform as well as IT is advertised?

Overall Rating = 2+ stars4.25 Stars for Effectiveness – 2 Stars for Issues = 2.25 Stars – Just Okay

Cost: $22 for .17 oz. ($129.41 per ounce)  Price Category: Expensive

Sold By:  IT Cosmetics; QVC; Ulta.

Container: Plastic automatic twist-up pencil, removable cap, sharpener, outer carton.

Description:  IT Cosmetics No-Tug Waterproof Gel Eyeliner is a waterproof gel eyeliner in a pencil form as opposed to a little pot.  This eyeliner requires an eye makeup remover to effectively take all of it off.

IT Cosmetics No-Tug Waterproof Gel Eyeliner is a fragrance-free product suitable for those with sensitive eyes or contact lenses.

Warning:  You have probably seen or heard of this brand from QVC, a TV shopping network, or from the Guthey-Renker infomercial.  A word of advice… if you do decide to give this brand a try, I recommend purchasing from QVC or Ulta.  If you fall for the infomercial like I did, you’ll be in for a rude awakening.  IT Cosmetics advertises a $39.95 (5-piece) or $49.95 (7-piece) offer, but when the shipment arrives, your credit card has been billed $119.00.  Nowhere are you informed that buying the initial offer also signs you up for an automatic shipment program and other membership charges you did not agree to.  Then you have to go through the hassle of refuting charges, you’re out shipping fees, etc.  Okay, you have been warned.

Claims:  The company states, “IT’s eye opening! Waterproof automatic pencil infused with skin loving hydrolyzed silk, collagen, peptides and anti-oxidants.”

Discussion:  Eyeliners come in the following formulas and they each have their pros, cons, and various uses:

  • Dry cake that you add water to
  • Wax-based wooden pencil that you sharpen
  • Wax-based automatic pencil that you twist up
  • Water-based liquid eyeliner
  • Waterproof liquid eyeliner
  • Cream in a pan or a pot
  • Gel in a pot
  • Gel in an automatic pencil that you twist up (IT Cosmetics No-Tug Waterproof Gel Eyeliner )

I immediately became a fan of gels when they were introduced over a decade ago.  A gel goes on like a cream, but then after one to two minutes, it dries and sets making it very long lasting.  At least that is true for dry to consistent skin.  Users with very oily skin may not have such great results.  Sadly, oily skin is not a friend to most types of eye makeup.

Please Note:  I will be posting an in-depth discussion of the various types of eyeliners and how to select the right type for your needs on the Help page.  Please stay tuned for that post.  If you want to know when updates are posted, please tell us in the  Comments section below.

Morning Review:  This is a difficult product for me to review.  Read on and you’ll understand why.  The first time I used IT Cosmetics No-Tug Waterproof Gel Eyeliner it went on like a dream.  I found the formula to be smooth, the color a nice deep black, and once it dried it seemed to be budge proof.  Before it dries, you can smudge it if you choose for a smoky look, or you can leave the line intact for a sharper look.

Had I only used it once and then written a review, my review would have given it 4 or even 5 stars.  Thankfully, I used this many times (or attempted to), before offering this review.  Otherwise, I would definitely be going back to revise my rating.

Evening Review:  After several hours IT Cosmetics No-Tug Waterproof Gel Eyeliner did not smudge, fade, flake or cause any irritation issues.  I used an eye makeup remover designed for waterproof makeup and it came off easily.  Sounds great, right?

So, what are the problems with IT Cosmetics No-Tug Waterproof Gel Eyeliner?

  • Even though I kept the product tightly capped and even stored it in the original box, after only two weeks it began to dry out and went from a smooth application to dry and tugging on my eyelids.
  • After one month the eyeliner was so dried out that it was unusable.
  • In order to get rid of the dry exterior, the pencil needs to be sharpened after every couple of uses, which wastes a lot of product (that is when you can actually get it to sharpen).
  • The built-in sharpener (in the end) that comes with the eyeliner causes product loss and breakage. As if that isn’t bad enough, the IT Cosmetics website offers conflicting advice to other users who have complained about this same issue.  (I posted actual text from their website below.)

Overall Review:  IT Cosmetics No-Tug Waterproof Gel Eyeliner is great at first and then quickly turns into a dried-out unusable product.  If you use eyeliner every day and are okay with buying a new one every month, then this may be a very  good eyeliner for you.  If you are an occasional user, this will be a waste for you.

It is a shame that this eyeliner did not last longer as it has some beneficial ingredients for the skin and at first it was an impressive product.  With some tweaking of the formula to keep it from drying out so quickly this could be one of the best gel eyeliners in a stick form.

Helpful Tips & Tricks:

  • Always “set” your pencil, cream, or gel eyeliner with an eyeshadow in the same color as the eyeliner.
  • For a glossy extra-dramatic look, apply gel eyeliner, eyeshadow, then liquid eyeliner.
  • Always apply liquid eyeliner after your eyeshadow or the eyeshadow will get on the eyeliner and make it dull.

Users:  IT Cosmetics No-Tug Waterproof Gel Eyeliner is suitable for the following users:

  • All users (provided you don’t mind buying the product frequently)

RATINGS REPORT:

Morning Rating = 2 stars4 Stars for effectiveness – 2 Stars for drying out so quickly = 2 Stars;

Evening Rating = 2 stars4 Stars for effectiveness – 2 Stars for drying out so quickly = 2 Stars;

Average from Other Testers = 3 stars3 Stars (They only used it once.);

Value Rating = 2 stars2 Stars;

Overall Rating = 2+ stars2.25 Stars = Just Okay.

(Please review the About 365 Cosmetic Reviews page for the rating info.)

IT Cosmetics No-Tug Waterproof Gel Eyeliner

IT Cosmetics No-Tug Waterproof Gel Eyeliner Pencil

IT Cosmetics No-Tug Waterproof Gel Eyeliner Sharpener

IT Cosmetics No-Tug Waterproof Gel Eyeliner Built-in Sharpener

IT Cosmetics No-Tug Waterproof Gel Eyeliner Sharpener Issue 1IT Cosmetics No-Tug Waterproof Gel Eyeliner Sharpener Issue 2

Ingredients: BLACK: TRIMETHYLSILOXYSILICATE, ISOHEXADECANE, ISODODECANE, POLYETHYLENE, SYNTHETIC WAX, SILICA, CERESIN, POLYISOBUTENE, METHICONE, ROSA CANINA FLOWER OIL, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER, PALMITOYL HEXAPEPTIDE-12, PERSEA GRATISSIMA (AVOCADO) OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, PRUNUS DOMESTICA SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, VITIS VINIFERA (GRAPE) SEED OIL, CHOLESTEROL, COLLAGEN, HYALURONIC ACID, HYDROLYZED SILK, RETINYL PALMITATE, TOCOPHEROL, ALOE BARBADENSIS LEAF EXTRACT, OLEA EUROPAEA LEAF EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, IRON OXIDE (CI 77499).

Important:  Please read our full Disclaimer before using this or any product.