Wet N Wild Coverall Primer

Product:  Wet N Wild Coverall Primer.  New to the idea of primer?  Want to dip your toes in the water without much of a financial commitment?  Here is an entry-level formula.

Overall Rating = 3+ stars3.25 Stars – Good.

Cost: $4.68 (.84 fl. oz.) ($5.57 per fluid ounce)  Price Category:  Inexpensive

Sold By:  Walgreen’s; Walmart; Wet N Wild Beauty.

Container:  Plastic squeeze tube, twist-off cap.

Description:  Wet N Wild Coverall Primer helps to properly prepare your skin for foundation.  The company makes some lofty (outrageous) claims for this inexpensive primer.

Formula:  Wet N Wild Coverall Primer is a white liquid and is fairly thin when it comes to primers.  It becomes invisible and clear on the skin very quickly.  It only takes about 10 seconds to be fully absorbed into the skin.  It dries to a soft, almost powdery finish.  It does contain silicones even though water is the first ingredient.

Sensitivity:  Wet N Wild Coverall Primer is fragrance, talc, paraben and dye free and is suitable for those with sensitive skin.  The very light chemical scent dissipates within seconds upon application.  If you are allergic to silicone, stay away from this one.

Company Claims:  (Here we go…)

“Remember when you were a kid, watching fairy tales, wishing you had a magic potion to transform yourself instantly into a glamorous princess? Well, we’re here to make your dreams come true! This miraculous primer can be used all over your face to minimize the appearance of pores, fill in fine lines and wrinkles, even out skin tone, prevent your foundation from caking, and brighten your complexion for ultra-vibrant color that lasts all day. Magic! How does it do this? Because we basically put diamonds in a bottle! No, really, we did. The key ingredient in this miracle primer is white sapphire, formulated into a smooth, silky cream that glides on effortlessly, leaving behind a crystal complexion. Just think of us as your fairy godmother!”

“Magic Potion!

  • Refines Pores
  • Fills Fine Lines
  • Brightens Complexion
  • Evens Skin Tone
  • Made with white sapphire!
  • Provides a perfect surface for ultra-vibrant color that lasts all day
  • Prevents Caking, Creasing, and Smudging”

(Those may be the most ridiculously exaggerated claims ever made by a cosmetics manufacturer.)

Discussion:   If I had never used a primer before I would probably think this one is better than it is.  If you have no experience with primer and you try this one, you will probably like it.  If, on the other hand, you have used a lot of high-end primers, this one may be a bit of a let down.

Whenever I test a new primer I always do so on freshly-cleansed bare skin and you should do the same.  Otherwise, you will not know exactly how your skin is reacting to the product.  Wear the primer by itself one day before you put makeup on top of it.

For my dry skin, I would definitely need to use a moisturizer underneath this primer, as this was drying to me.  If you have oily skin, this may work well for you on bare skin.

Colors:  Wet N Wild Coverall Primer only comes in one color and they don’t have a name for it.

Morning Review:  I applied Wet N Wild Coverall Primer on clean bare skin all over my face.  I then applied makeup to only one side of my face to test how well it helps with makeup longevity.  It is probably the fastest drying primer I have ever used.  You don’t have to wait to apply makeup on top of this the way you do most primers.

Let’s address the Company Claims:

Magic Potion!  (No, there is no magic in this tube.)

  • Refines Pores (Slightly)
  • Fills Fine Lines (No improvement)
  • Brightens Complexion (No change)
  • Evens Skin Tone (No change)
  • Provides A Perfect Surface… (Slightly)
  • Prevents Caking, Creasing, Smudging  (For a little while)

What it did was make my face feel slightly smoother with a dry powdery finish.  My makeup went on smoothly on top of this primer.

Application Tips:  On myself I applied this with my fingers.  On clients, I usually apply primer with a beauty blender sponge.  This primer is so thin it would be easily absorbed by a sponge so fingers work best for this one.  Since this has a lotion consistency, to avoid squeezing out too much product, simply hold the tube with the nozzle pointing upward, not downward.

Evening Review:  There was not much change throughout the day.  My skin did not become drier or oilier because of the Wet N Wild Coverall Primer.  It made a slight difference in helping makeup to go on smoother and last longer.  The second time I tried the primer I put it on top of moisturizer and it worked much better for me that way.  This is not hydrating at all on its own.  I also tried this with different foundations and it did help them all to last about 25% longer than foundations on their own without primer.

Overall Review:  Wet N Wild Coverall Primer imparts a nice silky feeling to the skin, helps makeup go on easier, and adds a little longevity to the wear of foundation.


  • Dries almost instantly
  • Applies easily
  • Improves skin texture
  • Adds a little staying power to foundation
  • Removes easily with regular facial cleanser
  • Fragrance, paraben, talc, dye-free formula
  • Feels light on the skin, not heavy


  • Is NOT a “Magic Potion”
  • Does not live up to the claims by the manufacturer
  • Does not fill fine lines or wrinkles
  • Is not hydrating
  • Does not do much to smooth the skin like thicker primers do

Suitability:  Wet N Wild Coverall Primer is suitable for the following users:

  • All users.  (Those with dry skin should apply a moisturizer first.)
  • Best for users with oily skin or those who like very light weight products on their skin


Morning Rating = 3 stars3 Stars;

Evening Rating = 3 stars3 Stars;

Average from Other Testers = 3 stars3 Stars;

Value Rating = 4 stars4 Stars;

Overall Rating = 3+ stars3.25 Stars = Good.

Would Buy Again?  No.  (For a drugstore primer and a few dollars more Revlon is better.)

(Please review the About 365 Cosmetic Reviews page for the rating info.)

Wet N Wild Coverall PrimerWet N Wild Coverall Primer ReverseWet N Wild Coverall Primer Tip

Wet N Wild Coverall Primer Product Swatch

Wet N Wild Coverall Primer Product Swatch

Ingredients:  Water/Eau, Cyclopentasiloxane, Isododecane, Ethylene/Acrylic Acid Copolymer, Methyl Methacrylate Crosspolymer, Butylene Glycol, Decyl Glucoside, Polysilicone-11, Dimethicone, Phenoxyethanol, Triethanolamine, Carbomer, Caprylyl Glycol, Chlorphenesin, Alumina, Hexylene Glycol, Ethylhexylglycerin, Hydroxyethylcellulose, 3-O-Ethyl Ascorbic Acid.

Important:  Please read our full Disclaimer before using this or any product.

3 thoughts on “Wet N Wild Coverall Primer

    • L A Rose says:

      How true. Like I said, Wet N Wild makes some pretty outlandish claims for their little primer. Obviously, they didn’t put diamonds in a bottle or a tube, but I guess it makes for interesting marketing.

      Thanks for your comments.

  1. L A Rose says:

    Hello and thanks for your nice comments. We’re very happy you are enjoying the site. Please let us know if there are any particular products you’d like to see reviewed.

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