Product:  Today we are reviewing Lancôme -Advanced- Génifique Youth Activating Concentrate.  Does this so-called “youth” serum really do all that it claims?

Overall Rating = 1.75 Stars – Terrible to Just Okay

Cost: $20.00 for .27 oz. ($74.01 per fluid ounce) Price Category:  Expensive

Sold By:  Lancôme; Sephora; Dillard’s

Container:  Plastic bottle with screw-off plastic dropper

Description:   This is a controversial product.  It has a lot of loyal followers.  So why is it controversial?  In 2012 Lancôme was all over the news for being cited by the FDA (Food and Drug Administration) for making false claims with many of its beauty products that were so outrageous that they fell under the guise of drugs pursuant to the Federal Food, Drug, and Cosmetic Act.  As a result, Lancôme was forced to completely change its marketing strategies, website information, and magazine ads.  Don’t believe me?  Here is the FDA’s letter to Lancôme dated September 7, 2012.  The company was also cited for false advertising by using overly-airbrushed spokesmodels that presented unrealistic images.

Lancôme -Advanced- Génifique Youth Activating Concentrate is a very light weight serum.  This is an oil-free product.  It has a slight viscosity to it due to the third ingredient, glycerin.  It is thicker than water but not as thick as a lotion.  (Imagine a few drops of lotion in water.)  It is mostly clear but with a slight opacity to it.  This is not a fragrance-free product.  One tester described the scent as perfumed antiseptic.  To me it smells like hair spray.

The company claims this serum acts on 10 key signs of youth including: 1. skin texture; 2. resiliency; 3. elasticity; 4. firmness; 5. sagginess; 6. fine lines; 7. wrinkles; 8. radiance; 9. clarity; and 10. skin tone.

Morning Review:  Before posting this review I used a full bottle of this product on one side of my face only.  (Yes, I’m willing to sacrifice my own skin to save yours.)  The first time I put this on my face I immediately sneezed.  Then, my nose started running; after that my face began itching.  (I’m obviously allergic to the fragrance and citronellol in this serum.)  The fourth ingredient is denatured alcohol which is very drying to the skin.  The remaining ingredients are included in much lesser concentrations than the alcohol.  Due to the alcohol this serum is very quickly absorbed into your skin.  It does not leave any oily feel but it does feel silky and soft.  My makeup goes on nicely on top of the product, but not much different than the side without the serum.

Morning Rating = 2 Stars

Evening Review:  At the end of the day my skin felt irritated after itching all day and blowing my nose due to the fragrance allergy.   Sadly, after using an entire bottle, I don’t look any younger or different.  To me, the side I used the serum on looks just the same as the side I did not.  To one friend, the side I applied the serum to appeared worse.  His perception was that my face with the serum looked bumpy and irritated.  I was happy when the bottle was empty so that I would not have to smell it any longer.  I had to take a lot of allergy pills and buy lots of tissues for my runny nose during this experiment.  I did not experience any actual break outs.

Overall Review:  I do not know why anyone would rave about, much less even like this serum.  Yes, it makes your skin feel softer and silkier, but so do many other substances at one tenth the cost.  Plain glycerin costs $.65 per ounce.  The positive antioxidant ingredients, Sodium Hyaluronate (Hyaluronic Acid), and Ascorbyl Glucoside (Vitamin C) can be found in other serums in higher concentrations without irritating alcohol or fragrance for considerably less money.

Lancôme –Advanced- Génifique Youth Activating Concentrate is suitable for the following skin types:

• All ethnicities;
• All ages;
• All sexes;
• Dry (the alcohol may be too drying for you);
• Sensitive (not if you have fragrance allergies);
• Oily;
• Consistent;
• Combination.

RATINGS REPORT:

Morning Rating = 2 Stars;

Evening Rating = 2 Stars;

Average from Other Testers = 2 Stars;

Value Rating = 1 Stars;

Overall Rating = 1.75 Stars – Terrible to Just Okay.  (Please review the About 365 Cosmetic Reviews page for the rating info.)

Ingredients:  Water, Bifida Ferment Lysate, Glycerin, Alcohol Denat., Dimethicone, Hydroxyethylpiperazine Ethane Sulfonic Acid, Ascorbyl Glucoside, Sodium Hyaluronate, Sodium Hydroxide, Sodium Benzoate, Phenoxyethanol, Adenosine, Faex Extract/Yeast Extract/Extrait De Levure, Peg-20 Methyl Glucose Sesquistearate, Peg-60 Hydrogenated Castor Oil, Salicyloyl Phytosphingosine, Ammonium Polyacryldimethyltauramide/Ammonium Polyacryloyldimethyl Taurate, Limonene, Xanthan Gum, Caprylyl Glycol, Disodium Edta, Octyldodecanol, Citronellol, Fragrance.

Important:  Please read our full Disclaimer before using this or any product.