Product:  Tarte Clean Slate 360 Creaseless 12-Hour Smoothing Eye Primer.  Is this the best eye primer to keep your makeup from fading or melting?

Overall Rating = 3.5 Stars – Very Good

Cost: $20.00 (.39 fl. oz.) ($51.28 per ounce)  Price Category: Expensive

Sold By: Sephora; Ulta.

Container: Plastic squeeze tube with outer twist-off cap, outer carton.

Most eye primers come in glass tubes with wands like lip gloss.  I don’t buy those because once you touch the wand to skin the product is contaminated and there is a lot of wasted product that you can’t get out of the inflexible glass tube.  I prefer the packaging of this Tarte Clean Slate 360 Creaseless 12-Hour Smoothing Eye Primer.  The flexible plastic tube limits air exposure, contamination and allows you to squeeze out every last drop so there is no waste.

Description:  Tarte Clean Slate 360 Creaseless 12-Hour Smoothing Eye Primer is a fragrance-free primer that is intended to be used under powdered eye shadows.

Tarte is known for their products that are primarily made from Amazonian clay.  Their tagline is “high-performance naturals”.  I first became interested in this brand because they are environmentally and animal friendly.  As an added bonus, most of their products also perform quite well, some better than others.

Sensitivity:  Tarte Clean Slate 360 Creaseless 12-Hour Smoothing Eye Primer is a fragrance-free product and is suitable for sensitive eyes and contact lens wearers.

Tarte Clean Slate 360 Creaseless 12-Hour Smoothing Eye Primer does not make my nose run, eyes water, turn red or burn.  I have never experienced any sensitivities from using this eye primer and I have never had any complaints from the numerous clients I have used this on.

Company Claims:  “This primer acts as a smudge-proof base for shadow while preventing fallout and migration of color. The universal shade glides on easily and powers through the day into the evening for 12 hours of perfect wear.”  and

“360 Degree Creaseless can be used as both a shadow primer and under eye base to smooth areas around the eye giving you a seamless application and all around 360 degree eye solutions.”

“Key Claims and Benefits:

• Waterproof 12-hour wear
• Dermatologist tested
• Enriched with Vitamin E”

Discussion:  Should you bother with an eye shadow primer?  Will it really make in any difference in the way the eye makeup looks or in how long the eye makeup will stay on?  Yes, most definitely.  This is especially important for anyone with oily eyelids where makeup will melt off within an hour.  An eye shadow primer will intensify the color of the shadow, make the application appear smoother, and add longevity to the makeup look.

Eye primers are not thick like eye gel creams, or concealers.  The consistency is closer to a lotion or thick serum.  Most are tinted to match your skin, some have a pearly nacreous luster, and some are shimmery and glittery.  I prefer primers that disappear but leave a texture that acts like a two-sided piece of tape: the primer adheres to eyelids while keeping the eye makeup on top from fading or maneuvering into your eyelid crease.  A good eye primer can replace a concealer over the lid and even out skin tone and texture.

Colors:  Unlike other eye primers, Tarte Clean Slate 360 Creaseless 12-Hour Smoothing Eye Primer only comes in one color.  I have used this on fair-skinned to dark-skinned clients.  It works for all skin tones.

Morning Review:  Tarte Clean Slate 360 Creaseless 12-Hour Smoothing Eye Primer is a white- colored cream that has no color once it is applied onto the eyelid.  Most eye primers are flesh-toned like Caucasian skin.  Since I apply makeup to all races, I prefer a product that is colorless.  The other benefit to a colorless product is that it will not alter the color of the eye shadows that are being applied on top of it.

The primer has no fragrance and simply has a light chemical smell that completely disappears once the product dries.  I don’t experience any adverse effects from the scent.  A drop of about 1/8 teaspoon is enough for both eyes.  This product actually works best if you do not use too much.  I always let the primer set for at least 60 seconds before applying shadows.  Usually I just apply the primer, do my brows, and then go back to the eyes to give the primer a chance to dry.  Once it dries, the skin on my eyelids actually looks a feels smoother.  It dries to a slightly powdery finish, so this is only good under powdered eye shadows.  Don’t try to use this under a cream or gel eye shadow or it will cause streaking.

This is the primer that I used under the MAC Powder Eye Shadows that I recently reviewed.  You can take a look at that review if you want to see the colors I used.

Evening Review:  Many hours later my eye makeup still looks perfect and nothing has faded, melted, flaked, or settled into the crease of my eyes.  Tarte Clean Slate 360 Creaseless 12-Hour Smoothing Eye Primer definitely makes a difference in how long eye makeup will stay on without the need for touch-ups.

Overall Review:  I have tried dozens of eye primers ranging in price from $1 to $78 and this is the one I prefer to use.  This one outperforms all of the other eye primers I have tested.  I have used this on young girls with very oily skin and elderly clients with very dry skin and it has proven effective with all skin types.

Pros:  Tarte Clean Slate 360 Creaseless 12-Hour Smoothing Eye Primer has a lot of good qualities:

• Professional quality performace
• Works great with powdered eye shadows
• No sensitivity issues
• Works effectively on all skin types from very oily to very dry
• Packaging system keeps product sanitary and allows full usage of the contents
• Good for all skin types

Cons:

• This is not good to use under cream eye shadows.
• I have a difficult time finding this product in stock and have to order it online.

Tarte Clean Slate 360 Creaseless 12-Hour Smoothing Eye Primer is suitable for the following users:

• All users

RATINGS REPORT:

Morning Rating = 4 Stars;

Evening Rating = 4 Stars;

Average from Other Testers = 4 Stars;

Value Rating = 2 Stars;

Overall Rating = 3.5 Stars = Very Good.

(Please review the About 365 Cosmetic Reviews page for the rating info.)

Ingredients: Isododecane, Mica, VP/Eicosene Copolymer, Disteardimonium Hectorite, Trimethylsiloxysilicate, Dimethicone, Propylene Carbonate, Cera Alba/Beeswax/ Cire D’abeille, PEG-40 Stearate, Caprylic/Capric Triglyceride, Cetyl Ethylhexanoate, Phenoxyethanol, Boron Nitride, Tocopheryl Acetate, Tocopherol, Tetrahexyldecyl Ascorbate, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77491, CI 77492, CI 77499).
Formulated Without:  Parabens, Sulfates, Synthetic Fragrances, Petrochemicals, Phthalates, GMOs, Triclosan.

Important:  Please read our full Disclaimer before using this or any product.