Product:  DHC Velvet Skin Coat Skin Perfecting Makeup Primer.  You can’t have a beautiful face of makeup if you don’t properly prepare the skin first.  Primer is your best friend when it comes to preparation.

Overall Rating  = 4 Stars – Excellent.

Cost Best: $22.50 (.52 oz.) ($43.27 per ounce)  Price Category: Mid-range

Sold By:  DHC Care; Amazon.

Container:  Plastic squeeze tube, twist-off cap, outer carton.

Description:  DHC Velvet Skin Coat Skin Perfecting Makeup Primer is a clear silicone-based product that improves the texture of your skin and blurs imperfections.  DHC (Daigaku Honyaku Center) is a company founded in 1972 in Japan that began with three olive-oil based products.  They are a direct sales and online catalog sales company and have been in the US since 1995.

Formula:  DHC Velvet Skin Coat Skin Perfecting Makeup Primer is a translucent colorless gel and is fairly thick.  It is slightly tacky feeling when first applied but then dries to more of a matte powdery finish that feels soft on the skin.

Sensitivity:  DHC Velvet Skin Coat Skin Perfecting Makeup Primer is fragrance and dye free and is suitable for those with sensitive skin.

Company Claims:

“DHC Velvet Skin Coat makeup primer instantly softens and improves the look of your skin. It minimizes the look of fine lines, pores and imperfections while reducing oiliness to help makeup glide on and last longer—with no “drying” time needed. Plus, it leaves skin feeling silky smooth. Look fresh and flawless, whether you’re wearing makeup or not.

• Unique transparent, powdery gel texture
• Apply before foundation or wear alone for a flawless, natural look
• Can also be used on hands and neck
• Used by professional makeup artists worldwide”

Discussion:  Back when primers were first invented I primarily used them on clients with oily skin to try and keep their makeup from melting off so quickly.  I then discovered their benefit for aging skin, enlarged pores and wrinkles.  I used to have a dozen different primers because I never could find one that worked with different skin types, until I found this one.  Somehow this primer works for everyone whether they have sensitive, dry, consistent, oily or combination skin.

Colors:  DHC Velvet Skin Coat Skin Perfecting Makeup Primer only comes in one color, Clear.  It works will all skin tones and does not leave a white haze like some primers.  (For example, for fair-skinned clients I love Hourglass primer, but Hourglass does not work on dark-skinned clients.)

Morning Review:  After cleansing, toning and moisturizing, apply DHC Velvet Skin Coat Skin Perfecting Makeup Primer prior to the application of foundation.  (If you are going to use a separate SPF, apply that prior to the primer and then proceed with foundation.  Yes, I know that others disagree, but they are wrong.  Why?  Because silicone –based primers form a film on your skin that will keep your SPF from being absorbed into your skin thereby reducing its effectiveness.)

On myself I would apply this with my fingers.  On clients, I like to smooth this on with a beauty blender.  Give it about 30 seconds to set and then apply the rest of your makeup as usual.  You should be able to use less foundation with this primer.

Evening Review:  After many hours, DHC Velvet Skin Coat Skin Perfecting Makeup Primer helps to keep makeup from settling into fine lines, wrinkles, or fading away.  Makeup will last longer and touch ups will be required less frequently.

Overall Review:  DHC Velvet Skin Coat Skin Perfecting Makeup Primer imparts a nice silky feeling to the skin, helps makeup go on easier, and adds longevity to the wear of foundation.

Pros:

• Applies quickly and easily
• Improves skin texture
• Adds staying power to foundation
• Removes easily with regular facial cleanser
• Fragrance-free formula

Cons:

• Can only be purchased online

Suitability:  DHC Velvet Skin Coat Skin Perfecting Makeup Primer is suitable for the following users:

• All users.  (This is a very good product for men to use as well as women.  I use this on male models, actors and performers.)

RATINGS REPORT:

Morning Rating = 4 Stars;

Evening Rating = 4 Stars;

Average from Other Testers = 5 Stars;

Value Rating = 3 Stars;

Overall Rating = 4 Stars = Excellent.

Would Buy Again?  Yes.

(Please review the About 365 Cosmetic Reviews page for the rating info.)

Ingredients:  Cyclopentasiloxane, dimethicone, vinyl dimethicone/methicone silsesquioxane crosspolymer, dimethicone/vinyl dimethicone crosspolymer, HDI/trimethylol hexyllactone crosspolymer, olea europaea (olive) fruit oil, silica.

Important:  Please read our full Disclaimer before using this or any product.