Product:  IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer.  This product supposedly replaces five separate products in one step.  Does IT Cosmetics Bye Bye Foundation live up to the hype and really work?

Overall Rating = 2.25 Stars – Just Okay

Cost: $65.00 (1.08 fl. oz.) ($60.19 per fluid ounce)  Price Category: Expensive

Sold By:  ITCosmetics.  This product is NOT sold at QVC or Ulta.  (Please don’t confuse this with the IT Cosmetics Your Skin But Better CC Cream SPF 50.)

Container:  Plastic squeeze tube, pump, outer carton.  (Perfect packaging!)

Description:  IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer is a foundation with a UVA/UVB Broad-Spectrum Sun Protection Factor of 50.  This product contains serum, moisturizer, primer, foundation and sunscreen in one tinted cream.

Formula:  IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer is a medium-weight cream foundation.  The formula provides medium to full-coverage opacity and dries to a dewy finish.  This has a bizarre ingredient, “Snail Secretion Filtrate”, is the second ingredient.  That’s right, you are putting slimy snail juices on your face with this product, and lots of it.

Sensitivity:  IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer is fragrance free, but it contains citrus, eucalyptus and cinnamon oils, which can be irritating to certain individuals.  It definitely has a citrus flower scent.

Company Claims:  (There are a lot of outlandish claims for this one.)

“IT corrects, perfects and protects your skin!

Infused with 3D SKIN FLEX™ Technology for natural-looking full coverage that won’t crease or crack.

Why you’ll love IT

This first-ever full-coverage moisturizer from IT Cosmetics™ lets you say bye bye to foundation—and hello to beautiful, flawless-looking skin. Perfect for all skin types, Bye Bye Foundation™ covers absolutely everything while truly caring for your skin. More than a foundation with skincare thrown in, or skincare with a hint of color, this game-changing formula is infused with proprietary 3D SKIN FLEX™ Technology to deliver weightless coverage that lasts all day and is clinically shown to improve the look of your skin, even after you take it off! Here’s how 3D SKIN FLEX™ Technology targets skin at three levels to create your most flawless-looking complexion::

IT CORRECTS

• Anti-aging ingredients infuse moisture deep into your skin to help treat and correct the look of aging skin. You’ll notice a difference in just 10 days!

 IT PERFECTS

• At your skin’s surface, light-diffusing pigments create a beautiful, soft-focus effect. These flexible pigments float above lines and wrinkles and adjust to your facial movements, giving you natural-looking coverage that won’t crease or crack!

 IT PROTECTS

• On top of your skin, mineral-based SPF 50+ broad-spectrum physical sunscreen protects and helps prevent free-radical damage for healthier, younger-looking skin!
• Proprietary 3D SKIN FLEX™ Technology creates flexible full coverage that won’t crease or crack
• Formulated with skin-loving, anti-aging ingredients that improve the look of your skin in just 10 days
• Light-diffusing pigments blur away imperfections for a beautiful, soft-focus finish
• Broad-spectrum, mineral-based SPF 50+ protects your skin from the sun and is perfect for even the most sensitive skin types”

Discussion and Questions:  

How does the IT Cosmetics Full Coverage Moisturizer differ from the CC Cream?  According to the company, the only difference is that the CC Cream does not contain the “3-D Skin Flex Technology”.  (That is nothing but a bunch of marketing hoopla that means absolutely nothing.)  I haven’t tried the CC Cream to compare them, but I will soon and I’ll let you know the differences (if any).  Upon evaluation of the ingredients (see below), they seem the same to me.  The CC Cream costs less.  Please sign up if you would like to receive the review of the CC Cream.

Is this a moisturizer or a foundation?  Calling this a moisturizer is misleading, because that gives you the impression this makeup is lightweight and this is anything but.  This is, first and foremost, a foundation that just happens to contain moisturizing ingredients, some of which are good for your skin.  If you have a lot of flaws to hide, IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer covers extremely well.

Rants – WARNING:  I previously warned you about buying this product from the infomercial.  If you buy the 7-piece kit from the TV infomercial for $49.95, the $49.95 is an installment, not the full price.  I was billed three payments of $49.95, plus 9.5% tax, plus $5.95 for shipping.  I also had to unsubscribe from an automatic-delivery program that I never agreed to in the first place.

Raves:  My favorite thing about this product is the container.  The squeeze tube with a pump on the end is sanitary, easy to use and you get all of the product out of the tube.  One pump is the precise amount needed for a full face.

Colors:  IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer comes in four colors: Light, Medium, Tan and Deep .  The Light is definitely two shades darker than my ivory-toned fair skin. For those with very fair or porcelain skin Light may be too dark for you.  I don’t know if this used to come in Fair like the CC cream does, but if it did, that color is no longer available.  To me, the Light looks more like a Medium in other brands.  The Light looks NOTHING like what is shown on the website.  The Deep has too much of an orange tinge for most skin tones.  Here is a swatch comparing the Light in the IT Cosmetics Bye Bye Undereye Concealer that I previously reviewed next to the Light in the IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer.  You can see just how truly dark this Light color is.

 

Morning Review:  I’m all for anything that makes life quick and easy.  After cleansing, I applied the IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer to bare skin.  Supposedly with this product you don’t need serum, primer, moisturizer or sunscreen, as they are all contained in this one tube.  It does feel moisturizing to my dry skin.  This is probably too hydrating for those with very oily skin.  This feels very thick and looks like makeup, not skin.  Also, it dried to a very strange color on my face and it had an ashy appearance.  I guess you would say it has an undertone of grey, which is truly bizarre.  (Some bronzer will take care of that issue.)

Application Tips:  I applied this foundation with fingers, a foundation brush, and a blender sponge to see which worked the best.  This stays dewy and does not set up very quickly, so you have time to blend this and work with it.  I found that it looks best with a flat-head brush by buffing it on.  I would describe the coverage as medium with a brush and full opacity with fingers or a sponge.  A sponge with a dabbing motion will provide greater coverage.  If you need thick coverage, you can build this up in layers if you need to.  Because the finish feels slightly tacky, you will definitely want to set this with powder.

Evening Review:  On my dry skin, IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer does not budge and lasts for 8-10 hours.  When I use this on clients with consistent skin and combination skin, they can expect to get 6-8 hours of wear.  One of my testers with oily skin liked the feel of it but hated the medium color and said it made her look dead.  It lasted about 4 hours on her.  I have not tried this on clients with oily skin.

Overall Review:  IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer is good for covering skin issues if you can find a color to match and it feels nice on the skin.  I usually just wear tinted moisturizer, so this is too heavy for me personally.  Plus, they don’t make a color for my skin.

Pros:

• Five products in one tube
• Medium to full coverage hides all types of skin issues and discolorations
• Mineral Based Broad-Spectrum UVA/UVB SPF 50
• Quick and easy to use
• Blends well
• Nice packaging and delivery system

Cons:

• Colors are off and are not as described
• Needs lighter colors
• Color had unflattering grey undertone
• Expensive
• Citrus and other oils may be irritating to some users
• May be too hydrating for very oily skin
• Beware of the misleading infomercial and auto-delivery programs

Suitability:  IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer is suitable for the following users:

• All users except those with very oily skin (If you have oily skin and use this, please let me know how well it wears for you.)

RATINGS REPORT:

Morning Rating = 2 Stars;

Evening Rating = 2 Stars;

Average from Other Testers = 3 Stars;

Value Rating = 2 Stars;

Overall Rating = 2.25 Stars = Just Okay.

Would Buy Again?  No.

(Please review the About 365 Cosmetic Reviews page for the rating info.)

Ingredients:  (IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer):

Active: Titanium Dioxide 9.015%, Zinc Oxide 6.305%.

Inactive:  Water, Snail Secretion Filtrate, Butylene Glycol, Phenyl Trimethicone, Dimethicone, Butylene glycol dicaprylate/dicaprate, Orbignya Oleifera Seed Oil, Butyloctyl salicylate, Cetyl PEG/PPG-10/Cyclopentasiloxane, Cyclohexasiloxane, Magnesium sulfate, Polyglyceryl-4 isostearate, Dimethicone/Vinyl Dimethicone Crosspolymer, Aluminum hydroxide, Hexyl Laurate, Stearic Acid, Calcium Stearate, Caprylyl Glycol, Triethoxycaprylylsilane, Ethylhexylglycerin, Phenoxyethanol, Citrus Medica Limonum Peel Oil, Tocopheryl Acetate, Sorbitan isostearate, Citrus Aurantium Bergamia Fruit Oil, Disodium EDTA, Citrus aurantium dulcis, Citrus Aurantifolia Oil, Vitis Vinifera Seed Oil, Punica granatum seed oil, Pinus Sylvestris Leaf Oil, Persea gratissima oil, Niacinamide, Citrus Grandis Peel Oil, Anthemis Nobilis Flower Water, Perfluorohexane, Olea Europaea Leaf Extract, Glycerin, Eucalyptus Globulus Leaf Oil, Cholesterol, Camellia Sinensis Leaf Extract, Chrysanthemum Indicum Flower Extract, Pueraria Lobata Root Extract, Perfluorodecalin, Morus Alba Fruit Extract, Magnolia Kobus Bark Extract, Glycine Soja Sprout Extract, Diospyros Kaki Leaf Extract, Cinnamomum Cassia Bark Extract, Artemisia Princeps Leaf Extract, Pentafluoropropane, Curcuma Longa Root Extract, Steareth-20, Hydrolyzed Hyaluronic Acid, Colloidal oatmeal, Hydrolyzed silk, Citric Acid, Sodium Benzoate, Potassium Sorbate, Aloe Barbadensis Leaf Extract, N-hydroxysuccinimide, Hydrolyzed collagen, Caprylhydroxamic acid, Tocopherol, THIAMINE HCl, Riboflavin, Retinyl Palmitate, Pantothenic Acid, Palmitoyl oligopeptide, Niacin, Folic Acid, Chrysin, Carnitine HCl, Biotin, Ascorbic Acid, Palmitoyl Tetrapeptide-7, CHLORHEXIDINE DIGLUCO- NATE.

May Contain: IRON OXIDES (CI 77492, CI 77491, CI 77499

Ingredients:  (Your Skin But Better CC Cream SPF 50):

Active: Titanium Dioxide 9.015%, Zinc Oxide 6.305%.

Inactive: Water, Snail Secretion Filtrate, Butylene Glycol, Phenyl Trimethicone, Dimethicone, Butylene Glycol Dicaprylate/Dicaprate, Orbignya Oleifera Seed Oil, Butyloctyl Salicylate, Cetyl PEG/PPG-10/1 Dimethicone, Cyclopentasiloxane, Cyclohexasiloxane, Magnesium Sulfate, Polyglyceryl-4 Isostearate, Dimethicone/Vinyl Dimethicone Crosspolymer, Aluminum Hydroxide, Hexyl Laurate, Stearic Acid, Calcium Stearate, Caprylyl Glycol, Triethoxycaprylylsilane, Ethylhexylglycerin, Phenoxyethanol, Citrus Medica Limonum (Lemon) Peel Oil, Tocopheryl Acetate, Sorbitan Isostearate, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, 1,2-Hexanediol, Disodium EDTA, Citrus aurantium dulcis (orange) peel oil, Citrus Aurantifolia (Lime) Oil, Vitis Vinifera (Grape) Seed Oil, Punica Granatum Seed Oil, Pinus Sylvestris Leaf Oil, Persea Gratissima (Avocado) Oil, Niacinamide, Citrus Grandis (Grapefruit) Peel Oil, Anthemis Nobilis Flower Water, Lactobacillus/Honeysuckle Flower/Licorice Root/Morus Alba Root/Pueraria Lobata Root/Schizandra Chinensis Fruit/Scutellaria Baicalensis Root/Sophora Japonica Flower Extract Ferment Filtrate, Perfluorohexane, Olea Europaea (Olive) Leaf Extract, Glycerin, Eucalyptus Globulus Leaf Oil, Cholesteryl, Camellia Sinensis Leaf Extract, Chrysanthemum Indicum flower Extract, Pueraria Lobata Root Extract, Perfluorodecalin, Morus Alba Fruit Extract, Magnolia Kobus Bark Extract, Glycine Soja (Soybean) Sprout Extract, Diospyros Kaki Leaf Extract, Cinnamomum Cassia Bark Extract, Artemisia Princeps Leaf Extract, Pentafluoropropane, Curcuma Longa (Turmeric) Root Extract, Steareth-20, Hydrolyzed Hyaluronic Acid, Colloidal Oatmeal, Hydrolyzed Silk, Citric Acid, Sodium Benzoate, Potassium sorbate, Aloe Barbadensis Leaf Extract, N-Hydroxysuccinimide, Hydrolyzed Collagen, Caprylhydroxamic Acid, Tocopherol, Thiamine HCl, Riboflavin, Retinyl Palmitate, Pantothenic Acid, Palmitoyl Oligopeptide, Niacin, Folic Acid, Chrysin, Carnitine HCl, Biotin, Ascorbic Acid, Palmitoyl Tetrapeptide-7, Chlorhexidine Digluconate. May Contain: Iron Oxides (CI 77492, CI 77491, CI 77499).

Important:  Please read our full Disclaimer before using this or any product.